APEX awards 2015 Grand Prix award
to Lowe + Partners Cape Town
APEX CATEGORY: LAUNCH
APEX Submission Name
Client
Name of Agency
Award
Garagista Anti-Hipster Campaign Garagista Beer Company
FoxP2
Bronze
Canine Cuisine – For dogs with
really good taste
FoodCorp
Joe Public and Mediology
Bronze
KFC – Discover Life – Discover the
Crunch
Yum! Restaurants International
Ogilvy & Mather Johannesburg
Silver
APEX CATEGORY: CHANGE
One Rand Man
Sanlam
King James Group
Bronze
Aromat – Chasing 53 Million Eggs Unilever
DDB South Africa
Bronze
KFC Ka-Ching
Yum! Restaurants International
Ogilvy & Mather Johannesburg
Bronze
1Life – Putting Life back into 1Life 1Life
House of Brave
Silver
FNB ATM Switch
First National Bank
Gloo and Ogilvy & Mather
Johannesburg
Gold
Get me to 21
The Organ Donor Foundation
Lowe + Partners Cape Town
Gold
APEX CATEGORY: SUSTAIN
FOMO – Great moments at their
greatest continued
Ster-Kinekor Theatres
FoxP2
Silver
Fast growth for Slow-Mag since
changing lanes during 2012
Merck Pharmaceuticals
OIL @ Lowe + Partners
Johannesburg
Silver
Castle Lite – Extra Cold
South African Breweries
Ogilvy & Mather Cape Town
Gold
APEX CATEGORY: GRAND PRIX
Get me to 21
The Organ Donor Foundation
Lowe + Partners Cape Town
Change
APEX CATEGORY: SPECIAL AWARDS
Get me to 21
The Organ Donor Foundation
Lowe + Partners Cape Town
The most successful submission
for non-profit or charity
organisation or cause
FNB ATM Switch
First National Bank
Gloo and Ogilvy & Mather
Johannesburg
The entry that demonstrates the
most ingenious response to limited
advertising or research funds
With the Bursary presentations complete the attention turned to the APEX
Awards. Lowe + Partner Cape Town and The Organ Donor Foundation received
top honours with a Gold APEX and the Grand Prix for the ‘Get me to 21’ campaign.
Gloo@Ogilvy Johannesburg and First National Bank received a Gold Apex for
their ‘FNB ATM Switch’ campaign. The third gold for the evening went to
Ogily & Mather Cape Town and South African Breweries for the ‘Castle Lite –
Extra Cold’ campaign.
Commenting on the awards, Odette said, ‘The APEX Awards champion greater
accountability by rewarding communications campaigns that work, sell and
resonate in the minds of their target audiences, and, in so doing, deliver
outstanding results. Thus APEX winners are awarded and celebrated for
reaching the proverbial summit within the context of the business
of advertising.
In conclusion Odette commented, Once more, this year’s winning submissions
reflect the teamwork, creativity and deep understanding of the target markets
that are required in order to deliver effective communications campaigns.
From the integrated nature of the campaigns, through to specifically targeted
consumers within a single medium, these winning campaigns have not only
resulted in generating profits for the client, but furthermore have had an impact
on audience knowledge, attitude and approach. The very high standards that
have been a feature of APEX throughout the years have been upheld and
winners are viewed as true leaders within the industry.’
The winner in the respective categories were as follows:
www.
nexmedia
.co.za
Nex Media • 2015 APEX AWARDS EFFECTIVE ADVERTISING
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