The 2015 Marketing Indaba served nearly 250 South African
marketing executives during its series of regional marketing
conferences hosted in Cape Town, Sandton and Durban earlier
this year. Delegates really enjoyed and valued these jam-packed,
two-day conferences and agreed that the content was current,
relevant and practical for today’s challenging market place.
Marketing Indaba 2015
delivers valuable content
T
his was the fifth year running for Marketing Indaba and the organisers are excited about the future of
the event. ‘Consumer behaviour and media consumption is changing constantly and marketers need
to stay up to date of the latest opportunities available to convey their messages. They constantly
need fresh ideas and approaches to reach new markets and retain existing customers. Marketing
Indaba aims to supply marketers with knowledge and tools to help them develop winning strategies,’ said
founder and organiser Chris de Klerk of CADEK Media.
Apart from the magnitude of take-outs and tips shared by more than 16 industry leaders at each event, the
delegates also enjoyed being spoiled at fine venues such as CTICC in Cape Town, The Maslow Hotel in
Sandton and the Oyster Box Hotel in Umhlanga. Speakers addressed a wide range of topics.
At the Johannesburg event, on the first day, Ed Hatton of The Marketing Director spoke on ‘The 4 P’s in
today’s world of Marketing’; Dr Sarina de Beer of Ask Afrika spoke on ‘Co-creation with customers –
collaborating to deliver better experiences by design’; Mandy Degener of Liquorice DigitasLBi spoke on
‘Shopper, Interrupted: Using digital to disrupt the path-to-purchase model’; Andries Noeth of Consulta
Research spoke on ‘Brand development: Turning customers into brand crusaders’; Nic van den Bergh of @
clicks2customers spoke on ‘Dealing with the customer journey’; Miles Kukheka of Vuyo’s Brand spoke on
‘Brand Recipe; Lynn Baker an executive presence coach addressed the attendees on ‘Professional presence
for Marketers’; Nicole Shapiro of Added Value SA spoke about ‘Demanding times call for on-demand
brands’ and; Rita Doherty of FCB spoke about ‘Behavioural Economics’.
On the second day Bianca Quinn-Diavastos of 25AM addressed attendees on ‘Understanding social
customer engagement as a business enabler’; Lyndi Lawson-Smith of Red & Yellow Johannesburg spoke
about ‘Future Digital Toolkit for Marketers’; Rebecca Cronje of Cultivate Communications spoke on ‘Public
Relations: A fine balancing act – Brand vs. conversion’; Koo Govender of VWB Group addressed ‘Where
experiential meets digital’; Dylan Kohlstadt of Shift One spoke about ‘SEO and Web Optimisation’; Gareth
Jemmett of Flick shred ‘Lessons learned on turning viewers into users’; Garren Hoffman of Graphic Mail
spoke on ‘Dammit, why won’t you read my emails!’; Matthew Arnold of Media Native addressed ‘Media
Planning in the Digital Age’; Craig Hitzeroth of Ad:Dynamo addressed ‘Marketing in the moment’ and Kali
Ilunga gave the keynote presentation entitled, ‘It’s about the message, not the medium.’
The 2016 event will be hosted in Cape Town on 11 and 12 May 2016 and in Sandton on 25 and 26 May
2016. Speakers are invited to submit their papers and delegates can already make use of the early bird
savings at
The organisers, CADEK Media, can be reached on
021 854 4700
or
BOOK YOUR MARKETING
TEAM TODAY!
Organised by: CADEK Media
Tel: 021 854 4700
DMX Conference
is designed to help
you build more traffic, create brand
awareness, improve customer service
and give you a better understanding
of the latest digital marketing tools out
there. Drive your marketing success and
grow your business.
Sharpen your
digital marketing skills
SANDTON
20 AUGUST 2015
HILTON HOTEL SANDTON
CAPE TOWN
17 SEPTEMBER 2015
TABLE BAY HOTEL
D X
M
DIGITAL ARKETING EXCHANGE
THE DIGITAL MARKETING CONFERENCE
