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nexmedia
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Nex Media • EXHIBITION EXCELLENCE STARTS WITH THE DESIGN SSQUAD
Having a stand at an exhibition is always considered to be a good way of attracting customers to you,
rather than having to search for them. It brings your whole target market to one spot and presents you with
the opportunity to increase your customer base. That is the potential, but what is the reality?
Exhibition excellence
starts with the design SSQuad
Y
ou take a stand, spend the time and money, and at the end of it wonder
where all the leads went. So, you ask yourself: Did we achieve the
desired volume of visitors? Were we able to reach all the potentials
we aimed to? If not, the problem could be with your stand itself. An
attractive, open, welcoming stand can draw people in, while a closed, boring
and bland stand has exactly the opposite effect. If a show or exhibition has been
marketed correctly and brings the right feet through the door, then you need
something that’s going to set you apart from your competitors and attract
those feet to your stand.
How do you achieve this? You could try introducing something different and
appealing onto the stand yourself; or you could consider partnering with an
exhibitions company, who will put their knowledge of the latest trends and
years of industry experience into designing a stand that will work for you. There
are a number to choose from, and it is therefore, imperative that you select to
partner with a company that has a professional approach, a clear understanding
of your objectives, and the ability to incorporate its own creativity and experience
to create a concept that will bring your vision to life or maybe even help you to
discover what your vision is.
The number of companies who claim to be able to do this can make selecting
the right company quite a daunting process. Who separates the professionals
from the fly-by-nights, the men from the boys? The answer is the team at SSQ
Exhibitions. SSQ Exhibitions officially opened its doors for business in April 2012,
basing its creations on the skills and expertise from the experience gained by
its predecessor, Set Squared, which was formed in 1982. Set Squared was a
one-stop shop handling stand design and manufacture. However, with
expansion into a broader geographical area and changes in the global
economy, it made sense to separate the design and project management
functions from the construction and installation elements, from both a
logistics and cost point of view.
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