MEDO showcases
SA opportunities for
UK big business
I
n celebration of Lunch Bar’s 50th golden anniver-
sary, the brand collaborated with the talented de-
sign entrepreneurs AfrikanSwiss and Skinny Sbu
Socks to develop a Lunch Bar-inspired range. The
limited edition clothing range, consisting of T-shirts
and socks pays homage to young design trend-
setters by celebrating and rewarding their talents.
The Lunch Bar-inspired campaign launched in
March 2015 when a live design stunt by Afrikan-
Swiss opened SA Fashion Week. From this point
on it was ‘oviaas’ that much more inspiration was
to follow when South African consumers were
asked to join in the celebration by creating and
posting their Lunch Bar-inspired designs to
www.
facebook.com/LunchBarSA
, using the hashtag
#LunchBar50.
To further drive the campaign consumers gath-
ered at the Lunch Bar pop-up design activations
held in Braamfontein and Johannesburg CBD in
April. Here a Lunch Bar-Inspired Mini Cooper, sport-
ing a fold out workstation, offered participants a
space where they could let their creativity flow by
capturing their designs straight onto blank t-shirts
and socks.
By submitting their designs, participants stood
a chance of becoming one of the two consumers
whose designs form part of the limited edition
range consisting of 100 t-shirts across four unique
designs and 100 pairs of socks across two designs.
The talented winners, Gideon Monaise of Soweto
Johannesburg for his ‘Oviaas’ T-shirt design and
Kirsten Kearns of Kuilsrivier in Cape Town for her
‘feet of Africa’ sock design were each rewarded
with R5000 in cash for their Lunch Bar-Inspired
creations. In addition, Ntuki Mashili from Pretoria,
won the main lucky draw prize of an AfrikanSwiss
custom designed outfit valued at R7 000.
‘Each of the selected designs tell a Lunch Bar-
inspired story, capturing not only the brand’s rich
heritage and colours, but also reflecting the spirit of
the fans who are ultimately the driving force behind
this iconic, truly South African chocolate bar,’ said
Meredith Kelly, Mondelez Category Lead for Choco-
late. ‘We are grateful to all of those who shared
their designs and talents with us and for being part
of Lunch Bar’s 50th anniversary celebration with
such enthusiasm.’
As a final reward, Lunch Bar will be giving away
a number of limited edition Lunch Bar-inspired ham-
pers valued at R500 each. These in-demand ham-
pers will include a Lunch Bar-inspired AfrikanSwiss
T-Shirt, a pair of Skinny Sbu Socks and delicious
Lunch Bar chocolate. Plus one lucky winner will
stand a chance of winning the bonus prize givea-
way of a Lunch Bar-Inspired Fixin Diaries Bicycle
valued at R6500.
Look out for these giveaways in print or on-line
media and follow us on
LunchBarSA
for much much more.
Lunch Bar – Oviaas!
Lunch Bar 50th Birthday inspiration
revealed #LunchBar50
Judi Sandrock at South Africa House London
www.
nexmedia
.co.za
Nex Media • NEWS
62
M
EDO– one of South Africa’s leading specialists in
Supplier, Enterprise and Economic Development
– is currently showcasing the true value of trans-
formation in the South African economy, as well as op-
portunitiesforUK-basedbusinessestoexpandoperations
into Southern Africa at a supplier development focussed
event at South Africa House in London. This is the first
of a series of bi-annual medo.london events to be held
at South Africa House. MEDO is no stranger to the UK,
as the past few years have seen the organisation visiting
the thriving metropolis’ business districts and the iconic
South African institution when conducting international
trade delegations with South African entrepreneurs.
In addition to talking to interested parties about the
opportunities for UK businesses in SA, MEDO will also
inform delegates that the potential for increased trade
between SouthAfrica and theUnited Kingdom is boosted
with the a partnership between the UK Trade & Invest-
ment (UKTI) andMEDO.
While many of the organisation’s activities do – and
will continue to – centre around the development of the
entrepreneurial sector in South Africa, assisting corpo-
rates with achieving their BBBEE goals and paving the
way for multinationals to operate with compliance in the
country, MEDO has recently embarked on extending the
transformation agenda by targeting school going young
women aged 16 to 18. The reason for this is that in its
workings with larger international corporations, the team
identified a need for technical skills development in SA –
and what better age to target in terms of the future than
students?
As a seasoned implementer of private sector funded
economic development programmes, MEDO has identi-
fied a shortage of technical skills required for building
businesses and has therefore, embarked on what is
called the ‘Women in STEM’ programme to promote the
selection of maths and science as high school subjects.
‘This programme is crucial in reversing the lingering
legacy of apartheid, which excluded maths and science
from the curriculum of non-white children. Today’s chil-
dren are not brought up in technically passionate house-
holds and the number of technical degree applicants is
decreasing year-on-year,’ said Judi Sandrock, Co-Founder
and CEO of MEDO.
W
hether you choose to enjoy the Pepper-
mint or Spearmint flavours of new Stimor-
ol X-FRESH, it always delivers an intense
flash of freshness from the very first chew. Releas-
ing crunchy crystals with a cooling sensation, which
further intensifies the long-lasting mint flavour, with
powder-filled soft gum filling. This intense flavour
that boasts loads of refreshment has landed in
South Africa!
Refilwe Ralefeta, category brand manager:
Stimorol believes that Stimorol X-FRESH is going
to drive South Africans’ gum experience to new
heights. ‘Stimorol X-FRESH is the most exciting
gum experience to hit the SA market, because it
combines all the elements that has made Stimorol
SA’s most-popular gum, but takes the chew to the
next level,’ she said. ‘Stimorol X-Fresh is all about
intensity – and helping you maintain yours. It is as
fresh, explosive and exciting as the fast-paced life
you lead.’
Playing on the multi-sensory appeal of Stimorol
X-FRESH, the launch campaign gives consumers a
chance to experience music in a way they’ve never
seen or heard before with the launch of ‘Stimorol
X-Track’. The microsite game will give users the
chance to create their own music tracks by building
sounds via a dashboard of experiences. Share your
experience and stand in line to win weekly prizes,
with a grand prize winner selected at the end of the
campaign.
The Stimorol X-FRESH launch campaign includes
blogger interactions and a national radio campaign
which gives the Stimorol X-FRESH generation more
ways to win. A slick TV Commercial drops nation-
wide, as well, showcasing the multi-sensory appeal
of Stimorol X-FRESH.
Want to bust out a tune in the flesh? You and
three friends can make music by chewing at any of
the X-Track activations! By combining a host of ex-
citing elements, Stimorol X-FRESH is offering new-
found fans the chance to step into custom booths
across the country to express the freshness by mak-
ing music with every chew. The sound is projected
outside the booth so spectators can hear what the
feeling – it’s amazing! X-Track will be traveling
around the country.
To visit the X-Track microsite click here
www.
xfresh.co.za
For more on Stimorol X-FRESH and to
see how you can showcase your extreme freshness,
visit
facebook.com/StimorolSA
.
Stimorol X-Fresh unleashes multi-
sensory gum mayhem in SA
