The exhibition market is cyclical. You go through an extremely busy period,
followed by a much quieter period. It is for this reason that SSQ Exhibitions offers
a broader spectrum of services including shop fitting, temporary and permanent
display structures, sets and staging and mall displays and road shows. Its clients
span a range of industries, including pharmaceutical, automotive, hospitality,
mining and construction. One of its current projects is managing Nissan’s African
exhibition road show. From designing a stand that communicates the
correct brand values and corporate message, while meeting the CI and being
mobile enough to travel around the continent, to taking care of all customs
documentation and cross border travel, SSQ is handling it all.
What is its secret? Cara Nortman, managing director at SSQ Exhibitions,
attributes it to the focus and professionalism of the small-scale team. When
the company was formed three years ago, it consisted of only three people, and
presently still only numbers eight. This is intentional and by design because the
team is able to work as a close-knit unit to achieve the goals of its clients. All
the design elements of the structure to be created and erected are produced
and handled by the team at SSQ. In addition, they project manage all elements
of the build, including taking responsibility for overseeing the services provided
by preferred specialist suppliers. Cara commented, ‘Many companies handle all
aspects from design through to the final installation as an in-house function. We
believe that our clients benefit from the fact that we take responsibility for every
aspect, and that we are focused on managing all the elements of each project,
rather than trying to do everything ourselves. Everyone on the team is capable
and willing to pitch in, to do whatever is necessary to bring a project to the
desired conclusion.’
The flat hierarchical structure of the company means that clients do not have
to wait for a specific account or project manager to be available to be able to
obtain advice or assistance. Instead they can deal with the first person they
speak to. This gives complete transparency and ensures clients are not only
satisfied but remain confident in the capabilities of the team handling their
project. Cara added, ‘We are a tight-knit unit, where everyone can rely on
each other to achieve the end-result, which is client satisfaction.’
It is the incredible attention to detail, merged with a personal touch, which
results in the production of award-winning designs and stands. In just three
years, SSQ has won a total of 13 awards for stand design, including both
EXSA and show-specific awards. This is testimony that quality and dedication
to meeting clients’ expectations are and will always be front-of-mind and of
paramount importance.
So, if you are looking for a display, whether for a showroom, office or simply
for an exhibition that will still be viable long after the event is over; consider a
team with the experience, insight, attention to detail and focus on quality to
make your dream a reality. The SSQuad will turn concept into design and
design into award-winning display. Contact them today.
