Nex Media • THE EVOLUTION OF DOMESTIC TOURISM IN SUB-SAHARAN AFRICA
The evolution of domestic
tourism in Sub-Saharan Africa
Euromonitor International spoke at the annual World Travel Market Africa in Cape Town recently
and provided some insight into Domestic Tourism in the Sub-Saharan Africa region. Travelling is
generally perceived to be none essential across most African countries, as such many people do not
engage in the activity. There has been less investment from most governments across the region to
encourage travel amongst locals and limited competition in terms of airlines operating in most
African markets. The cost of travel is generally very high in Africa in terms of transport and
accommodation and therefore, limited income often restricts frequency of travel.
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Analyst insight by Ronald Tinashe Mapiye – Research Analyst
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