The truth is that not every campaign is going to win an award, and at the end of
the day it’s less about winning awards per se than achieving marketing goals that
a campaign sets out to achieve. However, by pushing the boundaries of creativity
in both advertising and marketing activities hold the potential to achieve great
results. And if research is to be believed, when the awards inevitably come, the
success will be even sweeter.
The annual Loeries Creative Week that will be held in Durban from 10 to 16
August recognises the best creative talent from the region, and gives marketers
and the brand communications industry the opportunity to not only see the
outstanding work from Africa & the Middle East’s most creative agencies, but
also to get insight from leaders in the industry on current trends and strategies.
Durban will be hosting the Loeries from the 10 – 16 August. Official events will
take place at the Durban ICC and along the Durban beachfront during Loeries
Creative Week™. See the following link of a detailed program
Nex Media • ARE AWARDS GOOD FOR BUSINESS?
www.
nexmedia
.co.za
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