F
or many people, especially those who attended the second day, the
most memorable item would probably be seeing a Naked Naartjie
strolling the aisles. The first question which comes to mind is: What
is a Naked Naartjie? At Markex, the Naked Naartjie was a young lady
wearing nothing more than body paint and a naartjie peel. The aim was to
attract attention and by the response received she did just that. She handed
out more than 1500 VIP discount vouchers during the span of a single day at
the show.
However, there is so much more to the Naked Naartjie than an attention-
grabbing mascot. In fact the exposure was used merely to show that there is
no limit to the extent that the company will go to achieve the right creative
solution for its clients. It offers a full-spectrum branding solution for clients
ranging from corporate identities to brochures and annual reports right
through to the design and manufacture of mascot costumes for corporate
clients.
Owned and run by Robert and Jasmin Wood, the Naked Naartjie is
an ‘out-of-the-peel’ creative collaboration comprising people from
different backgrounds and industries who form a ‘bubbling pot of ideas’
to use Robert’s words. He added, ‘We all have our own strengths and
through the power of collaboration we are able to find the right solution
for our customers. We do not want to do the same old thing and rehash
existing ideas. We want to find innovative and exciting solutions which
are different to what has been done before.’
Robert commented, ‘Markex was a turning point for us in a lot of ways.
It gave us the opportunity to be seen and recognised. We handed out VIP
discount vouchers and people wanted to know more. This gave us the
opportunity to explain our own unique style and set of offerings. Many
of these are beyond what most creative companies offer. We can handle
everything from company folders and brochures through to annual reports
and even vehicle wraps. We are here to meet the needs of our clients in
an innovative and exceptional way.
‘For companies who already knew us, it leant a certain level of extra credibility.
It made them see us in a new light and they have been prompted to consider
us for larger projects. Our combined creativity gives us a formidable advantage
in ensuring that we are able to handle all manner of projects from the very
smallest to entire campaigns. We will always find new and exciting ways
of doing things.’
Jasmin added, ‘There is a perception in the corporate market that creatives
are unreliable, here today and gone tomorrow, we wanted to change that
perception. We want companies to realise that Naked Naartjie is all about
creative and unusual solutions to the problem of making an impression and
being memorable. Markex allowed us to lift the confidence levels among
potential customers and to show them that we are stable and here to stay.’
Being at a show like Markex is all about ensuring visibility for your brand. But
throughout the frenzy of collecting pamphlets, posters, goodies and freebies,
what is more important is memorability. Although the stand was small, the
impression was created and cemented by the 10 percent VIP discount voucher.
The voucher has an expiration date of the end of October. Robert encourages
visitors to the stand who have the vouchers to make use of them before they
expire. He added, ‘We have a great depth of creative resource at our disposal
and we can help companies to find innovative ways to achieve their
marketing goals.’
To obtain a better explanation of what Naked Naartjie is and what it does, try
visiting the website. In just a few short pages it will give you a different insight
into just how creativity works and how it can be implemented in a practical and
physical form.
Allow Naked Naartjie to revitalise your brand in ways you did not think possible.
011 640 4023 nakednaarjie.co.za
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We make magic
that works for our
clients’ businesses
providing the perfect communications solution
to give you the best return on investment
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