Tag: Strategy

  • Coca-Cola launches new campaign in wake of retiring TaB

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    The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly […]

  • RAPT Creative appoints Partner: Creative and Strategy

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    RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]

  • Boomtown wins Ocean Basket business

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    Boomtown has been awarded the Ocean Basket account and tasked with assisting to rebirth the brand, both locally and abroad. The decision to partner with the agency was made by […]

  • Gareth Grant joins Meta Media

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    Meta Media is pleased to announce that Gareth Grant has joined Meta Media Johannesburg as Media and Operations Director. ‘I have known Gareth for a few years and have been […]

  • What’s the difference between an influencer and a content creator?

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    By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]

  • Why outdoor media owners should be thinking about their content strategy

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    Commercial Director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. Around a decade ago, the term “content strategy” was […]

  • An agency as a brand owner – good or bad?

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    HaveYouHeard, founded 14 years ago as a word-of-mouth marketing specialist, has grown organically to become a full-service integrated communications agency and the engine room for a group of innovative, specialist […]

  • Four powerful reasons your business needs more video

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    By Desireé Gullan, Executive Creative Director and Co-founder of G&G Digital  There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and when produced […]

  • Meet the South African LinkedIn member

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    Did you know that LinkedIn has more than 9-million South African members? 51% are based in Gauteng and that its South African members have 58% more Porsches in the home than […]

  • Brands will spend $27.5 billion on influencer advertising in 2022

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    The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]

  • Think Creative Africa brings you a taste of the Soft Life with a new Flying Fish Seltzer campaign

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    Think Creative Africa was selected to create and implement a new campaign for Flying Fish Seltzer following a competitive three-way pitch facilitated by Filmer.tv. The integrated campaign will be executed […]

  • Three key imperatives for the modern CFO

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    By Ignatius Richards, Business Manager: Financial Planning and Analysis at Decision Inc. The role of the Chief Financial Officer (CFO) changed significantly over the last decade. From being the financial […]

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