Tag: Strategy
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Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, which focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled “Beyond the […]
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Santam announces its new brand repositioning as it ushers in a new era
106 years after entering the market, and well into its tenure as South Africa’s largest short-term insurers, Santam has launched its new brand repositioning that will see the business refresh […]
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Guerilla accelerates ahead with Castrol Africa
Guerilla, the “anti-traditional” creative agency known for disrupting the status quo, pulled off a major win: Castrol Africa has entrusted the multi-awarded, creative-tech agency with the task of steering their […]
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Home-grown visionary takes the helm as Simply Black’s new COO, leading bold evolution
Africa’s largest independently owned media agency network, Simply Black Media, has announced the appointment of Stephanie Thomas as its first COO. ‘Thomas’s decade-long dedication to Simply Black Media equips her […]
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Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple years of experience, as well as a leading academic in the marketing field. The conference […]
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Yellowwood appoints new Growth and Innovation Strategy Director
Yellowwood, a trailblazer in strategic marketing consulting, proudly announced the appointment of Wandile Nzimakwe, as the Growth and Innovation Strategy Director, further solidifying its commitment to strategies and innovation across […]
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House of Brave announces strategic rebranding
The House of Brave, part of the Brave Group, has announced a major rebranding emphasising its independent status as a majority Black-owned South African marketing and brand communication agency. This […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
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MullenLowe wins Panarottis account following 5-way pitch
Panarottis Pizza Pasta was founded by Spur Corporation in December 1990. With a focus on big on family, big on pizza, it has become a household name with an evergrowing […]
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Is your brand swimming in a blue ocean or battling away in a sea of red?
By Wandile Cindi, New Business and Marketing Director at Eclipse Communication Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form […]
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Boomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy’s above-the-line account. […]
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MullenLowe Partners with SASKO to launch new campaign celebrating the people behind the brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains […]
Glynt (formerly Tractor media Holdings) has announced the acquisition of loyalty aggregation app “Store (my) Six epic competitions – One legendary stage
Cosplay is taking centre stage at this year’s rAge (really Awesome gaming expo), with six Securing AI agents through smarter identity management in SA
By Boland Lithebe, Security Lead for Accenture, Africa The conversation about artificial intelligence in South How CTV is turning viewers into buyers
By Leslie Adams, Sales Director at Reach Africa Not long ago, watching television was a Retail at a turning point as industry moves to professionalise its workforce
South Africa’s retail sector, one of the country’s largest employers and worth R1.7 trillion, is at a Publicis Groupe Africa appoints Jonty Fisher as Chief Strategy & Integration Officer
Publicis Groupe Africa is pleased to announce the appointment of Jonty Fisher as Chief Strategy & Integration Officer, AI represents the next horizon for ESG
By Prineil Padayachy (Senior Associate), Sinalo Matubatuba (Candidate Attorney) and Ilhaam Fredericks (Candidate Attorney) at Polygon launches first programmatic DOOH campaign in Kenya for Jaguar Land Rover
Polygon, one of Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher networks has New activation team: The Kaya 959 Street Squad
Kaya 959 has announced the launch of its new activation unit – The Kaya 959 Why mentorship is the non-negotiable skill accelerator for 2025
