Tag: PR
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PR is the breakthrough marketing tool that delivers
By Samantha Hogg-Brandjes, Owner and MD of GinjaNinja A recent independent study in the UK, reveals that 76% of UK CEOs don’t understand the value that PR brings to their […]
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South African PR leader Nicola Nel wins PROI Worldwide Founders Award
PROI Worldwide, the world’s largest partnership of leading independent communications agencies, has presented the 2023 PROI Founders Award to Nicola Nel, founder & CEO of Atmosphere Communications in South Africa. […]
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Orange Ink celebrates 20 years of PR
Orange Ink is celebrating an incredible milestone – 20 years of shaping public relations and communication strategies. For two decades, Orange Ink has been at the forefront of the ever-evolving […]
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Is your brand swimming in a blue ocean or battling away in a sea of red?
By Wandile Cindi, New Business and Marketing Director at Eclipse Communication Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form […]
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Hook, Line & Sinker: The PR agency that defied the pandemic and emerged as a global player in just five years
In the midst of a global pandemic that caused economic turmoil and business closures, PR agency Hook, Line & Sinker (HLS) has successfully managed to defy the odds and become […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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Tribeca injects new blood into content team with two appointments
Tribeca Public Relations has recently welcomed two new members to its content team, Zweli Mokgata as head of content and Yolisa Mkele as a content account manager. The two seasoned […]
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Hook, Line & Sinker plugs an additional CBI-electric brand
CBI-electric: low voltage has renewed its 12-month media and marketing retainer with integrated PR and Marketing agency, Hook, Line & Sinker (HLS). Success of the agency’s robust phase 1 marketing […]
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Panda appoints Tribeca as its strategic communications partner
Panda, a free-to-download app that provides access to affordable mental health and wellness support, has appointed Tribeca Public Relations (Tribeca) as its communications partner. Tapping into its proven strategic communications […]
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Social media is not a viable PR strategy
By Samantha Hogg-Brandjes, MD of GinjaNinja A teenager receives a note from the back of the class: ‘Do you like me? Tick the box: Yes or No.’ A sign of […]
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Hook, Line & Sinker welcomes new PR guru
Lerato Motloung has joined integrated communications agency, Hook, Line & Sinker (HLS), as PR Account Executive. The agency’s newly appointed PR fundi will support the B2B team with exciting 360-degree communication […]
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Pernod Ricard South Africa appoints Tribeca as its strategic communications partner
Pernod Ricard South Africa, part of the Pernod Ricard group that is a global leader in wine and spirits, has appointed Tribeca Public Relations as its strategic communications partner. This […]
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
What makes someone memorable in business? Increasingly, it’s the ability to communicate ideas clearly, teach Africa’s marketing leaders to converge in Zambia as AI and trade rules reshape the industry
