Pernod Ricard South Africa appoints Tribeca as its strategic communications partner

Pernod Ricard South Africa, part of the Pernod Ricard group that is a global leader in wine and spirits, has appointed Tribeca Public Relations as its strategic communications partner. This includes a significant focus on internal communications, supporting the head of corporate communications as well as stakeholder engagement, social media strategy, content development and PR activity.

This appointment comes hot on the heels of Tribeca’s successful campaign supporting Pernod Ricard’s Phakamisa iSpirit campaign in November and December 2021, for which the agency won a Certificate of Excellence at the 2022 PRovoke SABRE Africa Awards.

‘Tribeca’s depth of talent and experience positions us well to offer creative approaches to Pernod Ricard’s strategic communications requirements. The corporate brand is exciting and bold with its global approach to inspiring conviviality, and we’re looking forward to supporting its business objectives,’ says Davina Malan, business unit director at Tribeca.

This is the agency’s largest internal communications win to date, since it expanded its service offerings during 2021. Other new services include influencer marketing services, media training, and standalone content production for social media, newsletters and websites.

‘Tribeca clearly demonstrated its skill and creativity during our 2021 Phakamisa iSpirit campaign, and we’re looking forward to seeing the positive impact of the team’s approach to our local and global communication strategies, opportunities and challenges,’ says Evita van Aswegen, head of corporate communication at Pernod Ricard, South Africa.