Tribeca injects new blood into content team with two appointments
Tribeca Public Relations has recently welcomed two new members to its content team, Zweli Mokgata as head of content and Yolisa Mkele as a content account manager.
The two seasoned journalists join experienced content strategist Sumaya Ismail, to drive the agency’s content development growth ambitions, including the delivery of traditional writing services as well as specialised, digitally-enabled projects in an evolving media landscape.
Zweli, who returns to Tribeca after working in the agency between 2016 and 2019, brings a depth of financial journalism experience, having written for leading business publications like Business Day, Financial Mail and Business Times, as well as years of agency exposure. Yolisa has almost 10 years as a wordsmith, most of that time being spent writing for the Sunday Times as a lifestyle journalist, along with several online publications and agency time.
‘As Tribeca embarks on a new wave of growth, we are excited to bring in new energy of diverse writing backgrounds and styles,’ says Tribeca managing director, Nicky James. ‘With the strong journalistic backgrounds that Zweli and Yolisa bring, we are looking to offer more than just a writing service to our clients, but an insightful news advisory and media analysis function, elevating their brands through content that audiences will find compelling.’