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Hook, Line & Sinker welcomes new PR guru

Lerato Motloung has joined integrated communications agency, Hook, Line & Sinker (HLS), as PR Account Executive.

The agency’s newly appointed PR fundi will support the B2B team with exciting 360-degree communication campaigns for brands including CBI-electric, DKMS Africa, Wealth Migrate Group, the Santa Shoebox Project, Tank Industries, Propr and many more.

Motloung was invited to participate in the PRISM Young Voices judging panel for 2021 and will harness her PR skills and insights to creatively execute the agency’s Paid, Earned, Shared and Owned (PESO) offering to both local and international power brands.

‘2022 has certainly been the year of growth,’ celebrates HLS Business Unit Manager, Emma Rijkers. ‘Six months into the year and we have hired three new staff members and we are currently seeking to fill an additional two roles. Over and above Lerato’s charisma and PR talent, she has a warm and bubbly personality, making her the perfect fit for our HLS culture as we continue to fast-track the agency’s exciting growth trajectory.’

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