Tag: advertising campaign
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Courvoisier’s “Welcome to our Maison” campaign celebrates iconic influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to […]
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Babies R Us calls on parents to celebrate the imperfect moments in new campaign
Babies R Us has launched an Imperfect Moments campaign, a community movement to celebrate and recognise the journey of parenting through all the messy and delightful moments. The Imperfect Moments […]
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MullenLowe Partners with SASKO to launch new campaign celebrating the people behind the brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains […]
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Finland’s Romani community returns hundreds of rejection letters to highlight discriminatory recruitment
Finland may be one of the most socially just countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open […]
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SASKO launches its fresh new look and brand promise
SASKO, an iconic brand that has been touching the lives of millions of South Africans every day for over 90 years, has unveiled a fresh new look with a brand-new advertising campaign. […]
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Coca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly […]
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Advertising agency Derrick produces educational campaign to tackle plastic waste
Creating sustainable creative solutions to help businesses grow responsibly, Derrick recently launched an educational “Message in a bottle” documentary styled series for its client, PETCO. The campaign shines a spotlight […]
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Women-led marketing key to connecting with the “she-economy”
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers of consumer spending, a trend […]
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There are some things you should never do Naked
Fully digital insurance platform, Naked, has taken the wraps off its latest radio, outdoor and digital campaign, titled “Never when you’re Naked”. Rolling out in phases, the campaign kicked off […]
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Boomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting to rebirth the brand, both locally and abroad. The decision to partner with the agency was made by […]
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Differentiation is dead – “Be undefined”
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with […]
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Deezer launches a poster campaign that can be listened
Deezer, the global music streaming service, is rolling out a new brand territory through a 360° campaign by Buzzman to install its new signature “The Power of Music”. Launched on […]
By Grant Sherwood, business strategist and identity success coach There comes a point in almost Nostalgia is a powerful commerce lever
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
Picture any electric car ad that you’ve seen before. It’s calm. It’s clean. It’s sterile. rAge and Mettlestate join forces to shape South Africa’s next great gaming festival
South African gaming is entering a new era. After more than two decades as the ICASA licence amendment unlocks HOT 102.7FM’S next growth chapter
HOT 102.7FM has secured a significant amendment to the programming format of its commercial broadcasting Outdoor Network expands digital billboard network with four fully approved sites
Outdoor Network, a division of the Provantage Group, is expanding its national digital out-of-home (DOOH) SA educator receives lifetime honour for advancing workplace communication
