Tag: advertising campaign
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Hollard takes the doom and gloom out of insurance marketing with relatable ad
Often referred to as a “safety net” for when things go wrong, insurance is not the most uplifting subject and insurance marketing tends to get morbid. Working with their agency […]
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RT launches multi-market anti-neocolonialism ad campaign in Africa
RT has launched a bold new Out of Home (OOH) advertising campaign that drives to the heart of anti-colonialist sentiment across the African continent, and emphasises RT’s commitment to the […]
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Durham Agency highlights PAXI impact with SA Entrepreneurs in “Do PAXI Online” campaign
The spotlight is on local small businesses in PAXI’s latest “Do PAXI Online” campaign, which features the real stories of hustling South African entrepreneurs, showcasing the difference that PAXI’s parcel delivery service makes in their business. […]
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From try lines to trend lines: Jockey® South Africa’s limited edition campaign scores big
Jockey® South Africa, the local arm of the internationally recognised underwear and clothing brand, has like our beloved Springboks also triumphed during the recent Rugby World Cup but in the […]
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Disney’s 100th anniversary year festive campaign centres on the power of wishes
Disney has launched a holiday campaign called “May Your Wishes Come True” focusing on the power of wishes for its 100th anniversary. The campaign includes the first live-action festive ad, […]
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Meet Dr. Dokta: The self-proclaimed “craving specialist” behind Chicken Licken’s #CureTheCraving campaign
Chicken Licken® Hotwings® have become a national addiction for Mzansi. The craving for these spicy wings has become a cause for concern. That’s why Chicken Licken® has launched #CureTheCraving, a […]
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Hansa’s “Have They Skipped” campaign heroes age and experience
When Hansa Pilsener approached them with the brief to make older millennials love Hansa again, the Joe Public Cape Town team immediately saw the opportunity to make something standout. Most […]
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African Bank launches “You Audacious People” campaign
In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself […]
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Nedbank launches latest campaign – giving South Africans a reality check
Leading up to Savings Month, Nedbank in partnership with agency Joe Public launched their latest campaign showcasing the harsh reality of not saving enough for retirement. ‘90% of South Africans […]
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South Africa’s diversity is the fuel for MotorHappy’s new ad campaign
What do #blackaerial and MotorHappy have in common? It’s the theme of motoring solutions company, MotorHappy’s first advert in their new and entertaining Be Savvy campaign. The Be Savvy digital […]
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Prodigious brews fresh print campaign for NESCAFÉ: Decaf your mind
We live in a world where information is constantly being thrown at us. From news headlines to social media notifications to the unending pressures of daily life – it can […]
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Lay’s launches “No Lay’s, No Game” with local football legend Lucas Radebe
Watching football with your friends is good, but watching football with friends and Lay’s is even better. Football is more than just a sport for South Africans, it’s part of […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
