Deezer launches a poster campaign that can be listened

Deezer, the global music streaming service, is rolling out a new brand territory through a 360° campaign by Buzzman to install its new signature “The Power of Music”. Launched on 22 August in France, Germany and Brazil, it’s the first step in the repositioning of the brand to revitalise its image, particularly among young people.

The global music streaming service launches a 360° marketing campaign in key markets, highlighting how music can change or elevate moods and perceptions.

Through this campaign and this new brand platform, Deezer is positioning itself around what has always been its true DNA: music. And more precisely, the way in which it is able to shed emotional light on the world around us.

With a resolutely different visual territory, Deezer expresses all its modernity thanks to the striking visuals of photographer Lou Escobar. The campaign presents various life scenes that the younger generation can easily identify with. But these visuals don’t tell the whole story. Only after scanning the QR code on the image will a title be triggered, revealing the full meaning of the visual.

The programme includes iconic artists such as Édith Piaf, global superstars such as Dua Lipa, and local heroes such as Heuss L’enfoiré, Jul, Die Prinzen and Vitor Kley.

“A song can change how you view the world around you, and as the home of music, Deezer is setting the mood in any situation of our users’ lives,” said Elsa Batigne, VP Brand Marketing at Deezer “Working with Buzzman, we have created a disruptive and engaging campaign, where images come to life through the power of music, and we can’t wait for the world to experience it.”

A poster campaign in 2m², 8m² and DOOH formats visible in France and Germany from 22 August until the end of the year in several waves. Tarpaulins installed in Paris and Lyon are also visible as well as a digital device. The campaign is also visible in Brazil on TV and digital. A TikTok challenge will also be launched in which users need to show how a song can improve or change a situation.