Tag: Tractor Outdoor
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Why outdoor media owners should be thinking about their content strategy
Commercial Director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. Around a decade ago, the term “content strategy” was […]
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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Mentorship: Helping women getting a foot in the door of outdoor
By Lizelle Mc Connell, Sales Director at Tractor Outdoor A few years ago, I started having more conversations about how we, the Out of Home (OOH) media sector, could start […]
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Tractor Outdoor opens its DOOH network to SA’s communities
Leading independent media owner Tractor Outdoor has launched a new initiative to support South Africa’s communities; a local events platform that will allow schools, charities, churches and other community organisations […]
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Creative to give you paws
If it’s true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis’ slick moves, Eminem’s street cred and Beyonce’s fabulous mane. WOOF Project […]
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Need for speed: Tractor Outdoor partners with MCSA to return missing children to their homes
Nelson Mandela once famously said that, ‘There can be no keener revelation of a society’s soul than the way in which it treats its children.’ Cut to 2022: at least […]
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Optimised DOOH campaigns ensure real return for clients
In the digital out of home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, which sees advertisers’ campaigns displayed across selected digital screens […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
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Tractor Outdoor partners with Grow Hope to spread messages of hope while uplifting communities
One of the leading outdoor media owners, Tractor Outdoor, has joined the Grow Hope initiative; a shared-value movement that aims to support in rebuilding the economy following the devastation caused […]
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Innovocean on track with OOH roll-out at the V&A Waterfront
At the end of 2021, Innovocean — a joint venture between Tractor Outdoor and Reveel — was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing […]
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Five key DOOH take-outs for the next 12 months
By Remi Du Preez, Commercial Director at Tractor Outdoor The beginning of every year is typically a time, where we reflect on the learnings from the previous months and decide […]
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OOH Trends Forecast: experts share 3 things we can expect to see in 2022
This is the year that outdoor media’s star is expected to rise to never seen before heights. As Covid-19 restrictions gradually ease across the world, and the global economy starts […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
