Tag: Tractor Outdoor
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It shouldn’t be just about reach
By Ruchelle Mouton, Chief Marketing Officer at Glynt, parent company to Tractor Outdoor Millions of ads are seen each day. Far fewer are remembered – and fewer still are linked […]
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Tractor Outdoor strengthens national sales team with two key appointments
Independent outdoor media owner, Tractor Outdoor, has announced two new appointments to its growing national sales team: Andile Qokweni, who joins as Sales Executive and Tessa McGillivray, who steps into […]
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The Western Cape’s 2025 event calendar is a goldmine for OOH
By Steve Duck, Chief Revenue Officer – Media at Tractor Cape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and […]
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Tractor adds new key sites in SA’s main metros to its network
Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and […]
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
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Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors
Leading independent outdoor media owner, Tractor Outdoor, has announced the appointment of two senior team members to its board: Sales Director, Mali Motsumi-Garrido and Ruchelle Mouton, Head of Group Marketing […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
