Tag: Tractor Outdoor
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Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is calling on all entrepreneurs and small to medium-sized enterprises (SMEs) to give their businesses a boost this year by leveraging the visibility of out of home (OOH) […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Loadshedding may have dealt media a curveball, but OOH is going nowhere
An open letter to the media industry: By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Dear marketers and the media industry at large, Recently, there’ve been more than a few […]
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Tractor’s power-backed DOOH solutions show advertisers light at the end of the loadshedding tunnel
Out of home media – specifically digital out of home (DOOH) media – has seen thousands of screens across the country go dark when loadshedding kicks in. In response, one […]
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Tractor appoints Mali Motsumi-Garrido as its new Sales Director
One of South Africa’s leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new Sales Director, effective 1 March 2023. Motsumi-Garrido, who holds a degree in […]
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Why the Western Cape is set to become the new outdoor media hotspot in 2023
If there were a battle between the provinces, each of South Africa’s nine would have something special to offer. Gauteng, literally meaning the “place of gold” in Sotho, is one […]
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When more is less: Tackling oversaturation in the OOH industry
By Ben Harris, Managing Director at Tractor Outdoor Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We’re running out of space for […]
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Tractor Outdoor acquires boutique media company
Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out of home (OOH) media owner Tractor Outdoor has since announced that it will take […]
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Evolving and growing together is key to a thriving OOH industry
By Lizelle Mc Connell, Sales Director at Tractor Outdoor Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the […]
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The role of compliance in building a more cohesive OOH industry
By Michael Brits, General Manager at Tractor Outdoor Out of home (OOH) media is a powerful tool for conveying your brand message. And just as you would choose a creative […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
