Tag: Tractor Outdoor
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
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Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors
Leading independent outdoor media owner, Tractor Outdoor, has announced the appointment of two senior team members to its board: Sales Director, Mali Motsumi-Garrido and Ruchelle Mouton, Head of Group Marketing […]
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Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is calling on all entrepreneurs and small to medium-sized enterprises (SMEs) to give their businesses a boost this year by leveraging the visibility of out of home (OOH) […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Loadshedding may have dealt media a curveball, but OOH is going nowhere
An open letter to the media industry: By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Dear marketers and the media industry at large, Recently, there’ve been more than a few […]
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Tractor’s power-backed DOOH solutions show advertisers light at the end of the loadshedding tunnel
Out of home media – specifically digital out of home (DOOH) media – has seen thousands of screens across the country go dark when loadshedding kicks in. In response, one […]
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Tractor appoints Mali Motsumi-Garrido as its new Sales Director
One of South Africa’s leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new Sales Director, effective 1 March 2023. Motsumi-Garrido, who holds a degree in […]
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Why the Western Cape is set to become the new outdoor media hotspot in 2023
If there were a battle between the provinces, each of South Africa’s nine would have something special to offer. Gauteng, literally meaning the “place of gold” in Sotho, is one […]
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