Tag: Tractor Outdoor
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
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Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors
Leading independent outdoor media owner, Tractor Outdoor, has announced the appointment of two senior team members to its board: Sales Director, Mali Motsumi-Garrido and Ruchelle Mouton, Head of Group Marketing […]
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Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is calling on all entrepreneurs and small to medium-sized enterprises (SMEs) to give their businesses a boost this year by leveraging the visibility of out of home (OOH) […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
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At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media VML South Africa brings home the silverware from regional TikTok Ad Awards
