Tag: Tractor Outdoor
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Tractor adds new key sites in SA’s main metros to its network
Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and […]
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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The Great Rise of Retail Media…and the DOOH opportunity
By Ruchelle Mouton, Group Head of Marketing and Services at Tractor Media Holdings If you work in marketing – be it advertising or anywhere in media – you’ll be familiar […]
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Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors
Leading independent outdoor media owner, Tractor Outdoor, has announced the appointment of two senior team members to its board: Sales Director, Mali Motsumi-Garrido and Ruchelle Mouton, Head of Group Marketing […]
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Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is calling on all entrepreneurs and small to medium-sized enterprises (SMEs) to give their businesses a boost this year by leveraging the visibility of out of home (OOH) […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Most companies think they 8 Key digital marketing insights from the last year
As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front Are brands wasting millions on content? The importance of intent in marketing
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The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) are pleased The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short Effie Academy launches in South Africa
Effie South Africa is proud to announce the official launch of the Effie Academy – Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the South Africa’s next cybersecurity frontier
By Boland Lithebe, Security lead for Accenture, Africa AI-powered agents are rapidly transforming how South Salesforce brings Agentic AI to the field service sector
