Tag: Salesforce
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New Salesforce research reveals marketers’ shifting priorities, challenges and tactics
Improving marketing ROI is South African marketers’ No. 1 priority, while engaging with customers in real time is their No. 1 challenge. Salesforce one of the global leaders in CRM, […]
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Reimagining the employee experience in a work-from-anywhere world
By Robin Fisher, Senior Area Vice President Emerging Markets at Salesforce The past year has fundamentally changed the way we work. It has encouraged us to reimagine our workspaces as community […]
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Insurers can bridge the relationship gap by focusing on digital customer communication
By Ross Sibbald, Commercial Director, Africa, Striata Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are […]
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Three ways to reinvent retail customer engagement in a post-Covid world
By Robbie Kearns, Senior Regional Vice President, Salesforce As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a […]
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Salesforce and Disney Studios Content join forces
Salesforce and Disney Studios Content have announced a five-year innovation partnership to help support Disney filmmakers and marketers using the Salesforce platform. By naming Salesforce a StudioLAB Innovation Partner, the companies […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
