Tag: Salesforce
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To realise the promise of AI in Africa, we need to make AI work for workers
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa country leader Just as generative AI continues to open opportunities for businesses in Africa to change customer experiences and […]
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How CRM, Cloud, Data, AI and Trust are reshaping business
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging […]
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How everyone can become part of the movement towards a net zero future
By Linda Saunders, Salesforce Director Solutions Engineering Africa The increasing frequency and unpredictability of extreme weather events demonstrate that no one is spared from climate change. To help mitigate this […]
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85% of SA marketers have adopted AI, but mistrust persists
Salesforce, a global leader in CRM, has released the new State of Marketing report, sharing insights from over 4 800 marketing leaders across 29 countries, including South Africa. The report […]
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The future of enterprise AI isn’t about more data – it’s about the right data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In […]
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How AI, automation and trusted data are shaping next-generation customer service
Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand […]
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Salesforce announces 2024 South African Partner Award winners
Salesforce, a global leader in CRM, has announced the winners across 9 categories, of its annual South Africa Partner Awards 2024. The South Africa Partner Awards took place at the […]
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Salesforce awards customer excellence in South Africa
Salesforce, the global leader in CRM, has announced the winners of its annual Salesforce Customer Appreciation Awards 2024 across eight categories. The Salesforce Customer Appreciation Awards 2024 took place at […]
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87% South African IT leaders expect generative AI to soon have a big role at their organisations
Salesforce, a global leader in CRM, released its latest State of IT report with key trends from IT leaders across 28 countries, including 200 from South Africa. The report highlights […]
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Is your business strategy optimised for AI and skills?
Zuko Mdwaba, Salesforce Area VP / Africa Executive & South Africa Country Leader The rapid acceleration of artificial intelligence (AI), data and CRM innovations presents one of history’s most profound […]
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New gender identity and pronoun data options ensure Salesforce products are more inclusive
Salesforce recently announced new fields for gender identity and pronoun data in its products. This opt-in enhancement will give organisations more inclusive ways to collect, manage and utilise data, enabling […]
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Connection remains key to customer service, despite changing expectations
By Linda Saunders, Director Solution Engineering at Salesforce South Africa The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty. Even as industry […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
