Tag: Salesforce
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How everyone can become part of the movement towards a net zero future
By Linda Saunders, Salesforce Director Solutions Engineering Africa The increasing frequency and unpredictability of extreme weather events demonstrate that no one is spared from climate change. To help mitigate this […]
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85% of SA marketers have adopted AI, but mistrust persists
Salesforce, a global leader in CRM, has released the new State of Marketing report, sharing insights from over 4 800 marketing leaders across 29 countries, including South Africa. The report […]
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The future of enterprise AI isn’t about more data – it’s about the right data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In […]
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How AI, automation and trusted data are shaping next-generation customer service
Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand […]
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Salesforce announces 2024 South African Partner Award winners
Salesforce, a global leader in CRM, has announced the winners across 9 categories, of its annual South Africa Partner Awards 2024. The South Africa Partner Awards took place at the […]
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Salesforce awards customer excellence in South Africa
Salesforce, the global leader in CRM, has announced the winners of its annual Salesforce Customer Appreciation Awards 2024 across eight categories. The Salesforce Customer Appreciation Awards 2024 took place at […]
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87% South African IT leaders expect generative AI to soon have a big role at their organisations
Salesforce, a global leader in CRM, released its latest State of IT report with key trends from IT leaders across 28 countries, including 200 from South Africa. The report highlights […]
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Is your business strategy optimised for AI and skills?
Zuko Mdwaba, Salesforce Area VP / Africa Executive & South Africa Country Leader The rapid acceleration of artificial intelligence (AI), data and CRM innovations presents one of history’s most profound […]
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New gender identity and pronoun data options ensure Salesforce products are more inclusive
Salesforce recently announced new fields for gender identity and pronoun data in its products. This opt-in enhancement will give organisations more inclusive ways to collect, manage and utilise data, enabling […]
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Connection remains key to customer service, despite changing expectations
By Linda Saunders, Director Solution Engineering at Salesforce South Africa The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty. Even as industry […]
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As disruption persists, digital investment will drive efficiency and profitability
By Zuko Mdwaba, Area Vice President, Salesforce South Africa Unprecedented headwinds over the past two years – pandemic, war, labour and supply chain challenges, and inflation – are making it […]
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Salesforce announces new Customer 360 innovations across commerce and marketing clouds
Salesforce, a global leader in CRM, has introduced new Customer 360 innovations that connect marketing, commerce and service data on one platform so companies can connect, automate and personalise every […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
