Tag: Salesforce
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The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business leader knows the invisible tax that eats away at productivity, innovation and trust. That tax […]
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Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, which took place on 5–7 October 2026 in Johannesburg. The three-day, hands-on workshop extended Salesforce’s […]
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Why retailers must now earn the trust of AI agents, not just shoppers
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Retailers are losing direct control of the customer journey as shoppers hand the path to purchase over […]
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Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning together with Salesforce’s trusted enterprise harness to make its data, workflows, business logic, actions and […]
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Salesforce announces general availability of Hyperforce in South Africa
Salesforce, a leading Agentic CRM, announced that Hyperforce, the company’s trusted cloud platform, is generally available in South Africa. Delivered through a strategic partnership with Amazon Web Services (AWS), Hyperforce […]
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What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the world’s most technologically advanced economies, a significant proportion of desk workers describe themselves as AI […]
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Global leaders launch AI for Good Global Commission to expand access, strengthen trust and accelerate impact
Rwanda’s President, Paul Kagame, Salesforce Chair and CEO, Marc Benioff and ITU Secretary-General, Doreen Bogdan-Martin, announced the launch of the AI for Good Global Commission. The Commission brings together more […]
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South Africa’s AI transformation will be powered by ecosystems, not individual companies
Salesforce, customers and partners accelerate AI adoption, customer transformation and skills development across South Africa As businesses across South Africa look to grow revenue, improve productivity and unlock the transformative […]
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Salesforce accelerates South Africa’s Agentic AI journey at Johannesburg leg of Agentforce World Tour
Salesforce marked a significant moment for South Africa’s technology sector at its annual World Tour event at the Kyalami International Convention Centre in Johannesburg, unveiling a series of announcements designed […]
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Salesforce calls on South African organisations to act now on AI fluency and workforce transformation
Salesforce hosted an intimate media roundtable at WeWork Oxford Road in Rosebank, Johannesburg, for a candid, unvarnished conversation about AI’s mounting impact on the South African workforce. Bringing together senior […]
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Directing the dual workforce in the age of AI Agents
By Linda Saunders, Country Manager & Senior Director Solution Engineering Africa at Salesforce We will be the last generation to work with all-human workforces. This is not a provocative soundbite […]
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How AI levels the playing field for SMEs
By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa at Salesforce In many small businesses, the owner often starts out as the bookkeeper, the customer-service desk, the IT […]























