Tag: Salesforce
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The science of work-integrated learning to address the digital skills crisis
By Ursula Fear, Salesforce senior talent programme manager Organisations and industries across Africa are ramping up their transformation efforts as they look to emerging technology to enable agility, improve efficiency […]
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Linda Saunders takes the helm as Salesforce country manager for South Africa
Salesforce has announced that Linda Saunders has been promoted to the position of Salesforce Country Manager and Senior Director of Solution Engineering for Africa. Since joining Salesforce in 2022 as […]
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AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence […]
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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To realise the promise of AI in Africa, we need to make AI work for workers
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa country leader Just as generative AI continues to open opportunities for businesses in Africa to change customer experiences and […]
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How CRM, Cloud, Data, AI and Trust are reshaping business
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging […]
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How everyone can become part of the movement towards a net zero future
By Linda Saunders, Salesforce Director Solutions Engineering Africa The increasing frequency and unpredictability of extreme weather events demonstrate that no one is spared from climate change. To help mitigate this […]
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85% of SA marketers have adopted AI, but mistrust persists
Salesforce, a global leader in CRM, has released the new State of Marketing report, sharing insights from over 4 800 marketing leaders across 29 countries, including South Africa. The report […]
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The future of enterprise AI isn’t about more data – it’s about the right data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In […]
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How AI, automation and trusted data are shaping next-generation customer service
Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand […]
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Salesforce announces 2024 South African Partner Award winners
Salesforce, a global leader in CRM, has announced the winners across 9 categories, of its annual South Africa Partner Awards 2024. The South Africa Partner Awards took place at the […]
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Salesforce awards customer excellence in South Africa
Salesforce, the global leader in CRM, has announced the winners of its annual Salesforce Customer Appreciation Awards 2024 across eight categories. The Salesforce Customer Appreciation Awards 2024 took place at […]