Tag: marketing
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to […]
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Penquin sets the pace for the future of advertising with a dedicated innovation team
In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations is the norm, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for […]
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Judges for 2024 Effie Awards South Africa announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with […]
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The convergence of marketing and technology demands attention and adaptation
The evolution of technology is fundamentally changing the marketing landscape across Africa. To address this critical shift, the second annual Technology Information Confederation Africa (TICON Africa) Conferenceis set to convene […]
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Rebel with a cause: Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international […]
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Red Ribbon Communications launches consumer tech division following LG Electronics win
Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and marketing services in the technology […]
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Effie South Africa hosts dialogue on AI’s impact on marketing effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on […]
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The importance of jury duty
By Tanya de Jongh, Integrated Creative Director at RAPT Creative Being nominated to serve on the jury of the 2024 Bookmark Awards prompted me to contemplate my career and the […]
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Applications open for fourth intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to […]
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AI-powered marketing: How AI insights and automation are already changing the game
By Natascha Torres, Head of Digital Strategy at +OneX Artificial intelligence (AI) has transformed how marketers have worked over the past decade, giving us powerful tools to understand, engage with, […]
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New-look VML brings home the metal from first SMARTIES Awards
VML South Africa scooped ten awards in its first outing to the MMA SMARTIES since VMLY&R and Wunderman Thompson announced their merger at the end of last year. The wins […]
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GinjaNinja turns 21!
By Samantha Hogg-Brandjes, CEO at GinjaNinja Reaching this milestone is seen as a coming of age, but in business, I think it is a sign of resilience, grit, determination, skill […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
