Tag: marketing
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David vs Goliath: What’s the appeal of a small agency?
By Sylvia Schutte, MD at Stratitude While large agencies provide their clients with a sense of security, breadth of structure, services and perceived status, there is the question of whether […]
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MAPS 9-month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is now available […]
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UM is the best kept agency secret you never knew
Media agency UM had its origin in 1999 with McCann Worldgroup South Africa before it was swooped up with the launch of Mediabrands South Africa two decades later. Now, UM […]
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5 Signs your customer communication is fractured – and how to fix it
By Brent Haumann, Managing Director at Striata, Africa Communication is an important facet of our humanness. It’s how we learn new information, build relationships, and connect with one another. Brands […]
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78% of South African businesses are unaware about privacy laws governing their marketing activities
According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (POPIA) set to […]
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How to use PR effectively as a launch strategy
By Nadia Hearn, Founder of Get-Published When launching a new business, service, or product, it can be as challenging as it is exciting. Most of us want to reach the […]
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Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers […]
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Why is marketing a dirty word in the construction industry?
By Morag Evans, CEO at Databuild “My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word of mouth referrals and tender opportunities. I don’t […]
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A better way to map your brand strategy
‘People, not just consumers or target markets, buy products and services. Whatever we do, we must ultimately add value to people’s lives, and not only disrupt them,’ Samantha Condon, Group […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
