Tag: marketing
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The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and […]
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Using data to inform customer journey planning from a cultural perspective
By Virginia Alvarez, Head of Cognitive Intelligence at Wunderman Thompson, EMEA We are moving swiftly towards a data revolution; to a reality where data will not only help us understand […]
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Why online referrals are changing the marketing game, and how it benefits consumers
By Ernest North, co-founder of Naked, the AI-driven insurance platform The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than […]
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Does marketing automation software solve my omnichannel communication requirements?
By Brent Haumann, Managing Director, Striata Most well-run organisations today understand that they need to communicate with their customers on the channel they’re most comfortable with at any given time. […]
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New crypto marketing agency launches in UK accepting crypto payments
CryptoPR.com has officially launched a new PR and marketing agency exclusively dedicated to clients in the crypto and blockchain industry. CryptoPR.com is founded by a team with several years of […]
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Announcing Salesforce+, a new streaming service for live experiences and original content series
Salesforce, one of the global leaders in CRM, has announced Salesforce+, an all-new streaming service with compelling live and on demand content for every role, industry and line of business, […]
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An update on the attention economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and […]
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New Salesforce research reveals marketers’ shifting priorities, challenges and tactics
Improving marketing ROI is South African marketers’ No. 1 priority, while engaging with customers in real time is their No. 1 challenge. Salesforce one of the global leaders in CRM, […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
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Marketers, Turn Your Data Literacy into a Data Superpower
By Denise Persson, Chief Marketing Officer at Snowflake It has never been more important for marketing organisations to be data-driven to deliver business results. The concept of data literacy didn’t […]
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Achieving synergy between multinational and multicultural teams – A communicator’s perspective
By William Kuan, Head of Marketing and Communications across multiple territories at Roche There are three key components to achieving synergy when managing teams across multiple geographies. First, we must […]
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‘Distraction, digitalisation and direct engagement will be the core strategy for Olympic 2021 marketing,’ says GlobalData
As we edge closer to the Olympic Games, leading data and analytics company GlobalData notes that brands will need to be creative with their Olympic marketing strategies, both finding topics […]
The Samsung Galaxy Content Creator Awards, sponsored by Samsung, are gearing up for an unforgettable Psychological safety is the workplace superpower we don’t talk about enough
This Mental Health Awareness Month, businesses are being encouraged to look beyond traditional workplace wellness Responsibility is not a constraint. It is a creative catalyst.
By Vaughan Croeser, VP: Marketing at The South African Breweries Responsible marketing is often framed VML South Africa takes two Golds, a Silver and a Bronze at Loeries Awards 2026
VML South Africa took home two Golds, a Silver and a Bronze for Vaseline at When every brand can produce more, judgement becomes the advantage
By Kwena Semenya, Senior Creative Strategist at Machine The easiest return to demonstrate on a Samsung Galaxy Content Creator Awards unveil final nominees ahead of this year’s ceremony
With just a few days to go until the country’s leading digital tastemakers gather under Is your media or marketing business the one AI recommends?
A year ago, AI assistants sent this business no visitors. Now they do. For media Sometimes we are saving lives, even though we work in advertising
There’s a meme that does the rounds on social every now again. A flight attendant Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, Jacaranda FM’s Good Morning Angels Golf Day raises R5.5 million for those in need
