News
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Help Change Lives, One Pack of Toilet Paper at a Time
South Africans can now help put a stop to the sanitation crisis simply by buying specially marked packs of Baby Soft White 9s.
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The Complete Digital Marketing Strategy
In the information age, where it is no longer ‘tell and sell’, customers make informed decisions and will likely go with the company that presents the most information about their product or service.
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How Reliance on Smart Devices is Influencing Consumer Behaviour
Recent years have seen an explosion in mobile web use.
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Carat appoints new Media Manager
Media agency Carat SA has appointed Ilsa Grabe to the position of Media Manager.
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Schoolmedia selects learners to attend the Airshow and Defence Exhibition
More than often, teenagers are faced with anxiety over choosing the right career path.
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MullenLowe SA extends its PR tentacle
MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyper-bundled approach.
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The GAPP Conference Sponsors announced
Sentient Events, a subsidiary of Sentient Publishing and organiser of The GAPP Conference, has announced the sponsorships it has received for the conference which will take place at Nasrec on 16 March as part of the Propak Africa show.
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Not just another Mild-mannered company
Much is said about the unrivalled power of a multi-channel campaign.
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Antalis South Africa reaffirms official paper partnership with Loeries
This year the campaign comprised eight different posters and two cards. The paper used for the poster campaign is Conqueror, a premium quality uncoated textured paper.
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Toyota Fortuner 4×4 Challenge Social Media Campaign wins at Sports Industry Awards
The social media element of the 2017 campaign developed by FCB Joburg and Hellocomputer for the Toyota Fortuner 4x4 Challenge took top position in the ‘Best Use of Social Media’ category at the Sport Industry Awards held last week in Johannesburg.
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Nederburg wins IWSC trophy again
The 2013 vintage of Nederburg II Centuries Cabernet Sauvignon has been awarded the coveted Warren Winiarski Trophy for the best Cabernet Sauvignon at the 2017 International Wine & Spirit Competition (IWSC), judged alongside equivalents from various wine producing countries. Last year, the 2013 vintage of Nederburg’s Private Bin R163 Cabernet Sauvignon was honoured similarly, and won the 2016 IWSC Arcadia Trophy for the best Cabernet Sauvignon of the show.
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Pondering Panda exposes flaws in market research at SAMRA conference
Pondering Panda CEO Diane Gantz tackled one of the biggest challenges facing the research industry at this year’s Southern African Marketing Research Association’s annual conference – unrepresentative samples, which lead to invalid results being delivered to clients.












