News
-
Marketing is not a solo act it’s a huge collaboration
Unlike the 80’s and 90’s where agencies were expected to have all the answers with little client input apart from a brief – agencies these days hope for and expect much greater levels of collaboration from their clients. But how do they achieve it?
-
Clickable Paper Simplifying marketing
Clickable Paper combines the best of paper with the best of digital and interactive.
-
Cresta Shopping Centre announces first ever mall-based Aquarium in South Africa
Cresta Shopping Centre is excited to announce it will be launching South Africa’s first and only mall-based Aquarium in early 2019.
-
The launch of Webber Wentzel Alert
Webber Wentzel is excited to announce the launch of ‘Webber Wentzel Alert’, an online tool designed to launch a co-ordinated legal emergency response at the click of a button in the event of a search and seizure by the police and/or other regulatory authorities (commonly known as ‘a dawn raid’).
-
Help Change Lives, One Pack of Toilet Paper at a Time
South Africans can now help put a stop to the sanitation crisis simply by buying specially marked packs of Baby Soft White 9s.
-
The Complete Digital Marketing Strategy
In the information age, where it is no longer ‘tell and sell’, customers make informed decisions and will likely go with the company that presents the most information about their product or service.
-
How Reliance on Smart Devices is Influencing Consumer Behaviour
Recent years have seen an explosion in mobile web use.
-
Carat appoints new Media Manager
Media agency Carat SA has appointed Ilsa Grabe to the position of Media Manager.
-
Schoolmedia selects learners to attend the Airshow and Defence Exhibition
More than often, teenagers are faced with anxiety over choosing the right career path.
-
MullenLowe SA extends its PR tentacle
MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyper-bundled approach.
-
The GAPP Conference Sponsors announced
Sentient Events, a subsidiary of Sentient Publishing and organiser of The GAPP Conference, has announced the sponsorships it has received for the conference which will take place at Nasrec on 16 March as part of the Propak Africa show.
-
Not just another Mild-mannered company
Much is said about the unrivalled power of a multi-channel campaign.
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
