News

  • To gift or not to gift

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    I am definitely one of those marketers that firmly believe that if the situation calls for it and the gift is appropriate – then definitely GIFT!

  • The Marathon of Sponsorship

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    The Marathon of Sponsorship is exactly what is required to be a relevant right holder and sponsors see long-term benefits with your brand.

  • GH test

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    test 101

  • Tour de France Rider Peter Sagan wins for himself and Hansgrohe

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    Hansgrohe recently congratulated BORA-hansgrohe superstar Peter Sagan for winning the Green Jersey of the Best Sprinter in the Tour de France for the sixth time.

  • Trust Me! I’m A Brand

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    The 2017 Edelman Trust Barometer reports a downturn. So say 33 000 people from 28 countries. It makes dramatic reading. Even the executive summary is named ‘An Implosion of Trust’.

  • Top 10 Consumer Trends For 2017

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    Trends are an important part of any strategy. Knowing the way things are expected to go based on the direction they have started to take in the past can give you a strategic advantage.

  • Webber Wentzel sharpens its focus on technology

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    The appointment by Webber Wentzel of Warren Hero into the newly created role of Chief Information Officer signals the firm’s heightened commitment to harnessing technology as a means of delivering efficient and innovative legal solutions to its clients.

  • Novel sleeping bags made from recycled PVC wins Gold

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    Recycling used billboards made from end-of-life PVC banners not only help keep thousands of homeless city dwellers warm and dry, but has now also received the recognition it deserves from South Africa’s plastic recycling fraternity by walking away with a Gold Award in the category ‘Novel and Artistic Products’ during the South African Plastic Recyclers Organisation (SAPRO) Best Recycled Product of the Year Awards held in Johannesburg recently.

  • Vega students create Nelson Mandela Children’s Hospital visual identity

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    The students wanted to create an identity that would truly reflect what Madiba wanted to accomplish.

  • Winning creative awards is directly linked to brand value

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    Brand communication and advertising awards have been around for decades, and have provided analysts with a wealth of information upon which to establish a conclusion: winning awards increases brand value.

  • Woolworths Holdings Limited sets bold, Group-wide sustainability targets

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    Woolworths Holdings Limited (WHL) is on an ambitious journey of continuous change in the way it does business and has put sustainability at the core of its strategy.

  • Africa Business News MD takes top spot at 2018 Standard Bank Top Women Award

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    Roberta Naicker, Managing Director of the ABN Group, has taken the 2018 Top Businesswoman Award at the 2018 Standard Bank Top Women Award, held at Emperors Palace on Thursday 23 […]

NEWS