News
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Context – The key to unlocking emerging market experiential
South Africa tends to fall into the same style of activations – especially when looking at emerging markets.
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Aon South Africa launches new brand campaign
The risks faced by businesses of all sizes and sectors, as well as individuals are more complex and integrated than ever.
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How to Comply with Equal Pay for Work of Equal Value?
The South African economy is beleaguered by inequality in a number of different forms. Unfortunately, South Africa’s political past has played a significant role in the creation of these inequalities; however, legislation and policies have been put in place to address these issues. The most important piece of legislation in this regard is that of Equal Pay for Work of Equal Value.
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‘The Rainbow Maker’ Sharon Keith
Sharon Keith, marketing director of Coca-Cola Southern Africa, is the third person to be recognised as a Champion of Creativity by the Creative Circle this year.
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Yolisa Pasipanodya to lead Meropa Communications
Yolisa Pasipanodya has been appointed Managing Director of South Africa’s leading communications company, Meropa Communications.
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Pernod Ricard South Africa launches revamped website
The new site will provide browsers with a lot more information about the company as a whole.
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The Foschini Group uses Reward to win over retail shoppers
The activation was done via a large interactive ‘Rewards booth’ that had a button which if pressed would reward a customer with an instant reward.
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Spree pioneers a South African ‘shoppable magazine’ concept
The publishing world is in a state of flux. It is changing at a rapid pace and, as a result, magazines are having to evolve in order to keep up with these changes.
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First Choice launches its biggest campaign
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market.
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How the changing face of television is affecting consumer behaviour
The ongoing development of the way in which the consumer views the world’s ever-shifting scenarios is ensuring equal attention to marketing channels.
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20th PRISM Awards to be celebrated in True Style
Over 400 guests are expected to attend the prestigious PRISM Award ceremony that will be hosted at The Park House of Events - the elegant and stylish meeting and events venue in Hyde Park - on the evening of Saturday 6 May 2017.
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Boomtown gets Milki to #idairyu consumers
The message in the latest campaign for Milki is‘Live life to the full’. Milki is the First Choice full-cream flavoured milk.












