News
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legend Kaizer Chiefs Football Club stars in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic […]
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Photography for social change: Canon and Plan International Belgium
The Brussels Regional Parliament has passed a resolution aimed at tackling sexual harassment in public following a visual storytelling project for young people organised by Canon Europe and Plan International […]
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New CTT campaign from HaveYouHeard highlights Mother City’s winter soul
Cape Town Tourism has launched a digital campaign to promote the city and its surrounds as an ideal winter getaway destination with a tongue-in-cheek video parodying Mother City clichés and […]
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Specialised Exhibitions Montgomery launches new promo expo
Specialised Exhibitions Montgomery, the largest trade show organiser in southern Africa, has announced that it is unveiling a brand new show in 2020, namely The Promo Product Expo. Promoting a […]
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Psychology and UX: what you need to know
In the digital world, not many people think about the psychology behind what designers and developers do. We are often only looking at what is being produced and not at […]
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#ROOTS2019 sheds light on buyer behaviour
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to […]
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The #1 millennial brand in the US, [adult swim], to make a splash across DStv Africa!
This July, for the first time on linear TV in Africa, [adult swim] will be available on TNT as a branded block on DStv, channel 137. This means every weekday […]
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South African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in […]
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Get Revved Up for Africa’s First-Ever Electric Vehicle Road Trip Adventure
Africa’s most exciting electric vehicle event, the Electric Vehicle Road Trip Africa (EVRT Africa), will be coming to South Africa for the very first time from 2 October to 10 […]
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Twenty Copywriting Bursaries available through new advertising industry initiative
The official industry body for the advertising profession, the Association for Communication and Advertising (ACA) has secured funding toward providing twenty academic bursaries to prospective students looking to enter the […]
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Why digital transformation and technology refreshes are not going to make the difference
I’m currently in the process of commenting on all the new stuff that is happening in customer engagement. Just written about messaging. About to do the same for progress in […]
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Comperemedia future-proofs marketing intelligence with the launch of Comperemedia Omni
Comperemedia, a Mintel Company, has announced the launch of a brand new solution to address omnichannel media strategy head-on: Comperemedia Omni. Built on Comperemedia’s legacy of expertise in direct mail […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
