News
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Badly behaved brands: Why campaigns need consumer insight to succeed
The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5000 ads a day, it’s […]
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SA Youth Vote Cartoon Network & Boomerang Coolest in the Sunday Times Gen Next Awards!
South Africa’s youth has spoken once again and the Sunday Times Gen Next Awards 2019 results are in. Now in its fifteenth year, the Sunday Times Gen Next Awards, in […]
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Reputation Matters recognised for reputation research excellence
Reputation Matters has scooped up two SABRE Africa awards, one for superior achievement in measurement and evaluation and the other for the industry sector category. The SABRE Awards recognises superior […]
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Boomtown assists Mashesha Stoves develop its purposeful brand
Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100 000 grant to increase awareness of its innovative stove and its benefits. Mashesha Stoves are scientifically engineered […]
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A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, said Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and […]
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Semcon wins two Communication Awards
Technology company Semcon wins double awards in Scandinavia’s largest content marketing competition for the campaign Add Perspectives. The campaign, awarded in the categories ‘Best Innovation’ and ‘Best within Services’ in […]
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Go From Rookie To Rainmaker With The Entrepreneur’s Playbook
Starting a business is simple. You take a great idea and a passionate drive to see it come to life, combine it with a fantastic Go-To-Market Strategy and the rest […]
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Announcing a global first in the marketing field
In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom stated that ‘digital marketing is about to enter more challenging territory. Building on the vast […]
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SA publishers to launch a new and inventory-rich Video Private Marketplace
In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, […]
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HelloFCB+ Designs for Cradle of Human Culture
HelloFCB+, the human connections agency based in Cape Town, designed the corporate identify for the Cradle of Human Culture, launched in April by Wesgro and the Department of Cultural Affairs […]
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Accenture’s impactful ESD programme lauded at industry awards
Accenture South Africa became the proud recipient of the Nation Builder Award at the Absa Business Day Supplier Development Awards this week, in recognition for the tangible impact that the […]
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Best beers in Africa announced at 2019 African Beer Cup
Amidst hot competition for the best beers on the African continent, eight Anheuser-Busch InBev (AB InBev) Africa brews were awarded trophies at the inaugural African Beer Cup, held in Cape […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
