News

  • Ads24’s Content Hub offers more value to brands and readers

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    By announcing the appointment of Gayle Edmunds as the head of its new Content Hub, Ads24 has fully embraced content as part of its offering to advertisers. The hub will […]

  • Sir Fruit appoints HelloFCB+

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    Sir Fruit, the national juicing and distribution company well known for its quirky take on everything, has appointed HelloFCB+ as its through-the-line agency. Started in 2005, the company produces and […]

  • The road to marketing redemption is paved in data

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    Presenting at the sixth episode of the IAB Series, recently appointed DQ&A Commercial Director, Roan Mackintosh, explored how to use technology to gain a competitive advantage. According to him, it’s […]

  • Ogilvy triumphs at Marketing Achievement Awards

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    The inaugural Marketing Achievement Awards (MAAs) were held in a glittering ceremony at the Sun City Superbowl last week, and saw Ogilvy emerge as the most awarded agency, with a […]

  • Corporate and promotional gifts Choose wisely – it matters

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    We have all been to a function or event where, upon arriving or leaving, you are presented with a goody-bag. The first thing you do is to rifle through the […]

  • The Importance of Co-ordinated CRM and Contact Centre Strategies

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    Due to different owners and competing agendas, the relationship between CRM and customer service is unfortunately not always as close as it should be. Despite this, there is obviously a […]

  • Food labelling discrepancies and nutrition-savvy customers

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    High protein diets were once exclusive to Cross-Fitters, bodybuilders and avid gym-goers. However, today’s supermarket shelves are packed with products touting high levels of this once-elusive macronutrient. In fact, cereal, […]

  • Old Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy

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    Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music […]

  • Toyota Rush launch wins Marketing Achievement Award

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    Toyota South Africa and its long-term marketing partner, FCB Joburg, were awarded on June 27 by the Marketing Achievement Awards (MAA) in the New Product or Brand Launch category for […]

  • HaveYouHeard launches activations division

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    In a bid to deliver high-quality consumer interactions that don’t blow its clients’ budgets, HaveYouHeard, the communication agency specialising in uncovering unique insights that facilitate the creation of innovative ideas, […]

  • Capfin reaps rewards of partnering with HelloFCB+

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    The omni-channel campaign, which includes television commercials; print, press and radio ads; an array of digital and social executions; and digital out-of-home, is aimed at an aspiring and professional audience. […]

  • A creative lens for all shots – Canon launches the RF 24-240mm F4-6.3 IS USM

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    Canon Europe has expanded its RF lens range with the launch of the RF 24-240mm F4-6.3 IS USM – its newest lens for creative enthusiasts starting out on their journey […]

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