Specialised Exhibitions Montgomery launches new promo expo

Specialised Exhibitions Montgomery, the largest trade show organiser in southern Africa, has announced that it is unveiling a brand new show in 2020, namely The Promo Product Expo.

Promoting a seamless supply chain, The Promo Product Expo is the only event that will explore the start-to-finish reselling experience; from sourcing right through to customer delivery. This will include each touch point within the promotional product reseller’s supplier network, incorporating branding experts, designers, financial providers, industry-specific networking organisations, logistics providers, marketing pros, packaging and printing specialists, promotional goods and apparel manufacturers and suppliers, technology vendors and distributors, wholesalers, and more. ‘The promotional products game is one that is constantly shifting and changing, and it’s not just the physical products that you need to keep up with, it’s the very nature of the market,’ explained Specialised Exhibitions Montgomery managing director, Gary Corin.

‘In today’s “always on” world, we’re seeing a shift towards an enhanced customer buying experience, which translates to the growing need for a seamless e-commerce and strong brand presence, greater demand for personalisation and customisation when it comes to products, and even requirements for alternative shipping services to get products delivered faster and more cost-effectively,’ he said. The Promo Product Expo appeals to any business reselling and distributing promotional goods looking to find new partners, gain expertise, see a comprehensive overview of the sector’s latest offerings in one place, and truly understand the full supply chain experience.

‘The Promo Product Expo in 2020 will provide a place and space for resellers to find ways to maximise their potential,’ added Nick Sarnadas, Specialised Exhibitions Montgomery event director. ‘This could be by finding a supplier to help build a world-class e-commerce-enabled website, or an expert to help with e-mail marketing or social media engagement, or keeping pace with the latest “in demand” or “on trend” products. ‘It is also an opportunity to connect one-on-one, not only with existing and potential suppliers, but also with other industry professionals. The show is all about supporting our local resellers, and helping them to establish and build successful businesses.’

The Promo Product Expo 2020 will feature two seminar theatres, for experts within the space to share their knowledge and personal brand stories, as well a New Product Display section, focusing on top brands and products, and a hub of interactive experiences, where the collaborative exhibition floor will guide visitors through new products offerings and the services that can help support a reseller business. The first Promo Product Expo will run on 21 and 22 July 2020 at Sandton Convention Centre in Johannesburg.

For more information on the trade show, please visit www.thepromoproductexpo.co.za . Interested in exhibiting at the expo, or becoming a partner? Please contact Specialised Exhibitions Montgomery on info@thepromoproductexpo.co.za.