News
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The two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It […]
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The connected office: understanding the future of work
As technology evolves across the personal, social and business space, life becomes more connected and convenient, but our very understanding of our lives also has to change. The connected office […]
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In-store retail tactics essential for local growth
Despite the global shift to digital marketing and mobile platforms, the unique African retail environment will rely on in-store experiences to drive sales for the foreseeable future. While retailers on […]
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Tribeca welcomes three new account managers
Tribeca Public Relations has appointed three new account managers across its various teams, welcoming Refuwe Makhubo, Dineo Modiba and Juliette Verhoog to the agency. Refuwe brings her extensive business to business […]
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The King James Group launches KingJames34° in Kenya
The King James Group announced the launch of KingJames34° in Kenya – a partnership between the South African independent agency and the local arm of recent acquisiton, 34°. Following the […]
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Marketing campaigns cause frustration for local SMMEs, according to an expert survey
A survey carried out by boutique marketing consultancy, Firejuice Marketing aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans found 100% of […]
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Connect, share and store images and movies seamlessly with image.canon
Canon (Canon-CNA.com) announced image.canon, a free service for the seamless transfer of images and movies direct to devices and web services. From early April 2020, this revolution in connected imagery […]
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Reading is alive and well, while the platforms are evolving
Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) Fusion 2019 survey has revealed that during the day, when […]
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IS THE EXHIBITION INDUSTRY DEAD?
The 23rd edition of the “UFI Global Exhibition Barometer” survey was recently concluded and it represents up-to-date information on the development and outlook of the global exhibition industry on 20 […]
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What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to […]
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Robin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
