News
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Time to re-engage with the workforce
In these uncertain times companies have an ideal opportunity to not only reinvent the workplace, but also find more innovative ways of re-engaging with their employees. Nicol Myburgh, Head of […]
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MetropolitanRepublic has appointed its Executive Creative Director, Kamogelo Sesing, to its Board of Directors.
At the same time, Sesing has been mandated to lead and drive the agency’s creative vision, and manage the agency’s multi-disciplinary teams with a keen focus on integrating technology and […]
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Ogilvy Johannesburg & Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decade
Ogilvy Johannesburg has ranked 3rd in the Cannes Lions Middle East & Africa Agency of the Decade rankings, followed closely by Ogilvy Cape Town, ranking 4th. Cannes Lions celebrates the […]
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Old Mutual’s New TVC Strikes A Fine Balance Between The Art And Science Of Storytelling
Old Mutual’s new television commercial personifies what it takes for a brand to remain relevant for over 175 years. Central to the passage-of-time commercial is the core value of caring […]
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Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of […]
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The new era of product placement
In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our […]
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The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV […]
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Facebook have just lost R120 billion!
Advertisers are taking a stand against Facebook’s stance on hate speech and it is causing the share price to nosedive (8% down on Friday 26 June). Since the killing of […]
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The Loeries announces the appointment of a new board for 2020/2021.
The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed […]
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Implications of the Popia in the Communication Industry
The novel additions to the Protection of Personal Information Act (POPIA) that came into effect on July 1st, 2020 aims to protect companies against data breach and the misuse of […]
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Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to […]
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We’re facing a new way of connecting with consumers
The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
