News
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Not just another Mild-mannered company
Much is said about the unrivalled power of a multi-channel campaign.
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Antalis South Africa reaffirms official paper partnership with Loeries
This year the campaign comprised eight different posters and two cards. The paper used for the poster campaign is Conqueror, a premium quality uncoated textured paper.
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Toyota Fortuner 4×4 Challenge Social Media Campaign wins at Sports Industry Awards
The social media element of the 2017 campaign developed by FCB Joburg and Hellocomputer for the Toyota Fortuner 4x4 Challenge took top position in the ‘Best Use of Social Media’ category at the Sport Industry Awards held last week in Johannesburg.
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Nederburg wins IWSC trophy again
The 2013 vintage of Nederburg II Centuries Cabernet Sauvignon has been awarded the coveted Warren Winiarski Trophy for the best Cabernet Sauvignon at the 2017 International Wine & Spirit Competition (IWSC), judged alongside equivalents from various wine producing countries. Last year, the 2013 vintage of Nederburg’s Private Bin R163 Cabernet Sauvignon was honoured similarly, and won the 2016 IWSC Arcadia Trophy for the best Cabernet Sauvignon of the show.
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Pondering Panda exposes flaws in market research at SAMRA conference
Pondering Panda CEO Diane Gantz tackled one of the biggest challenges facing the research industry at this year’s Southern African Marketing Research Association’s annual conference – unrepresentative samples, which lead to invalid results being delivered to clients.
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African Bank embraces the extraordinary
Given that African Bank is not an average bank, it will not treat you like an average client.
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Unlimited Events Group Covers New Ground
Taking a stance to survive tough local economic conditions, leading provider to South Africa’s event supply industry, Unlimited Events Group brings to market service diversifications - Unlimited Events Stretch Tents and Technical Production division Unlimited Events Productions.
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South African Customer Satisfaction Index for 2016
The National South African Customer Satisfaction Index (SAcsi) for 2016 compiled by Consulta, reports that South Africans’ fondness for fast food continued unabated in 2016, despite strained economic conditions.
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Meropa Communications in Top 250 global PR agency list
Meropa Communications, South Africa’s largest independent national public relations consultancy has again been recognised as one of the 250 largest agencies in the world.
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Media buyers: What you should know when engaging with the youth market
Appealing to the youth of South Africa in terms of marketing is not always an easy task with social media, a plethora of competing brands, active but short attention spans and finding common ground with a tech and brand savvy market.
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Gender stereotyping starts in primary school
Education and Employers, a UK-based charity, launched a landmark report, Drawing the Future, which revealed that the difference between children’s career aspirations from age seven to 17 are marginal, and too often based on gender stereotypes and socio-economic backgrounds, and influenced by TV, film and radio. The report also shows that some sectors vital for economic health look set to be badly under-resourced in the future.
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Party Responsibly with Smirnoff and Uber
Over the recent Easter holiday period in South Africa, car crashes resulted in 156 fatalities, with driving under the influence being a major contributor.












