News
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Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of […]
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The new era of product placement
In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our […]
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The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV […]
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Facebook have just lost R120 billion!
Advertisers are taking a stand against Facebook’s stance on hate speech and it is causing the share price to nosedive (8% down on Friday 26 June). Since the killing of […]
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The Loeries announces the appointment of a new board for 2020/2021.
The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed […]
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Implications of the Popia in the Communication Industry
The novel additions to the Protection of Personal Information Act (POPIA) that came into effect on July 1st, 2020 aims to protect companies against data breach and the misuse of […]
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Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to […]
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We’re facing a new way of connecting with consumers
The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa […]
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FCB Joburg/Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative […]
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Brands need to reposition as customers form new, more digital habits
In his book, The Power of Habit, Charles Duhigg argues that one of the best groups to market to is pregnant women and new parents. Not only are they less […]
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Fears about the coronavirus subside as South Africans agonise about the economy
Only 21 percent were working as usual in Level 4 of the lockdown; 52 percent reported that prices of goods they usually buy are significantly higher than usual. Unemployment and […]
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Digital Transformation was happening but then Covid-19 came along
They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
