News
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London-based predictive analytics firm Ramp acquires majority stake in Hoorah Digital
Ramp, a UK-based forecasting analytics business, have proudly announced that they have acquired a majority stake in Hoorah, a leading disruptive, full service creative, digital media agency based in South […]
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Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad
Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s “Behind Every Legend” commercial. The spot pays homage to […]
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Primedia Outdoor supports Earth Day by investing in our planet
Primedia Outdoor demonstrates this year’s Earth Day theme, ‘Invest in Our Planet’, through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting […]
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3 ways to drive customer growth through the power of word-of-mouth marketing
Marketers know that word-of-mouth is by far the most powerful tool they have to acquire customers and grow their businesses. But the conventional wisdom is that people are not going […]
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SA’s newest CX agency adds the backing of the Publicis Groupe to their start-up model
Wonder was founded a year ago by industry heavyweights Gareth McPherson (ex-MD and Chief Creative Officer at Publicis Machine) and Helen Ludwig (former MD at Saatchi & Saatchi). In one […]
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RAPT Creative delivers 100% for Windhoek
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the […]
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LoyaltyPlus and Currency Alliance work together to enhance partnership reach for loyalty programmes
LoyaltyPlus, one of the leading independent customer relationship management companies, signed with Currency Alliance, a leader in enabling easy and low-cost partner connectivity in loyalty programmes, to extend the reach […]
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Innovocean on track with OOH roll-out at the V&A Waterfront
At the end of 2021, Innovocean — a joint venture between Tractor Outdoor and Reveel — was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing […]
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An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release […]
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Controversial Films and Publications Amendment Act becomes operational
By Carla Collett, Partner and Cindy Leibowitz, Knowledge Partner at Webber Wentzel The Films and Publications Amendment Act, 2019 (Amendment Act) became operational on 1 March 2022. The Amendment Act is […]
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The changing consumer landscape: Shifts in customer behaviour and expectations
By Dori-Jo Bonner, Strategist, Striata Africa Almost every area of our lives has changed dramatically in the previous two years. And it’s no different when it comes to how we […]
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The GAPP Awards 2022 – these are your winners!
The 2022 GAPP Awards prestigious black tie banquet dinner and awards ceremony was held at Emperors Palace Centre Court on 25th March, where multi-award winning television personality, Leeanne Manas wowed […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
