News
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Digital Out of Home Advertising data is fueling creativity
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers […]
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How conversational marketing builds enduring relationships with customers
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]
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2022 -The year that retail changes forever
By John Watling, Managing Director within the Retail business at Accenture in Africa South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they’re […]
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The evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we […]
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A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising […]
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Trinity puts R50k up for grabs to boost your IoT project
South African Internet of Things (IoT) specialists Trinity IoT has kicked the year off with a bang by announcing a R50 000 prize for the most innovative IoT project idea. This […]
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10 Digital Marketing trends to look out for in 2022
By Dylan Kohlstädt, CEO at Shift ONE digital We are well into 2022 and I want to share a few thoughts about where digital marketing is going, and a few […]
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The advantages of partnering with an MSSP or building a SOC internally
Outsourcing to an MSSP (Managed Security Service Provider) or building an internal SOC (Security Operations Centre), each comes with its own set of advantages and challenges. The aim of both […]
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The DCF’s work readiness programme to benefit final year students
Due to a shortage of skills and the high youth unemployment rate in South Africa, many tertiary graduates struggle to find employment opportunities. To address this issue, The Dynaste Communication […]
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IDC MarketScape names Ricoh a leader of distributed workforce print
Ricoh is an IDC MarketScape leader in the Worldwide Print in the Distributed Workforce 2022 Vendor Assessment. ‘Ricoh was one of the first printing companies to recognise and execute on […]
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Luv at First Sight: My Beauty Luv appoints Hook Line & Sinker as PR Agency of choice
Nutricosmetic brand, My Beauty Luv, has appointed Hook Line & Sinker (HLS) to oversee and manage all PR and media relations activities to officially launch and introduce the award-winning luxury […]
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New growth appointments showcase Joe Public United’s drive to deliver powerful digital experiences
A true leader in integrated brand communications and the largest black-owned independent agency in South Africa, Joe Public United (JPU) is best known for being the number one creative agency […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
