News

  • Mobile meets payroll in a digital world

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    The ubiquity of mobile devices is aiding employees to transform businesses into more efficient, agile and productive operations. Ian McAlister, General Manager at CRS Technologies, discusses how this has led […]

  • The impact of the pandemic on cybersecurity

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    By Ralph Berndt, sales and marketing director of Syrex Even prior to the pandemic, organisations had begun putting in place elements to manage distributed employees whether that be through corporate […]

  • Top 3 loyalty programme trends for 2022

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    Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need […]

  • Digital Out of Home Advertising data is fueling creativity

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    Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers […]

  • How conversational marketing builds enduring relationships with customers

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    By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Today’s customers want it all—excellent service, quality products and solutions and brands that engage with them in a relatable […]

  • 2022 -The year that retail changes forever

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    By John Watling, Managing Director within the Retail business at Accenture in Africa South African customers are highly conscious of what, how and where they buy. Besides being budget-conscious, they’re […]

  • The evolving face of TV

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    By Claire Herman, Media Operations Manager, The MediaShop Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we […]

  • A good year expected for the MRF and MAPS

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    2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising […]

  • Trinity puts R50k up for grabs to boost your IoT project

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    South African Internet of Things (IoT) specialists Trinity IoT has kicked the year off with a bang by announcing a R50 000 prize for the most innovative IoT project idea. This […]

  • 10 Digital Marketing trends to look out for in 2022

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    By Dylan Kohlstädt, CEO at Shift ONE digital We are well into 2022 and I want to share a few thoughts about where digital marketing is going, and a few […]

  • The advantages of partnering with an MSSP or building a SOC internally

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    Outsourcing to an MSSP (Managed Security Service Provider) or building an internal SOC (Security Operations Centre), each comes with its own set of advantages and challenges. The aim of both […]

  • The DCF’s work readiness programme to benefit final year students

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    Due to a shortage of skills and the high youth unemployment rate in South Africa, many tertiary graduates struggle to find employment opportunities. To address this issue, The Dynaste Communication […]

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