News
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MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 […]
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How the brands we love use data to be better
By Laurette Coetzee, Business Development Manager at AfriGIS We’re so accustomed to using apps like Waze, Google Maps and Maps in our everyday lives by now that we barely even […]
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Need for speed: Tractor Outdoor partners with MCSA to return missing children to their homes
Nelson Mandela once famously said that, ‘There can be no keener revelation of a society’s soul than the way in which it treats its children.’ Cut to 2022: at least […]
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Study shows campaign performance and measurement is driving increased use of QR codes in Digital Out of Home (DOOH) advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
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Content development in precision marketing
The notorious line ‘Build it, and they will come,’ is a utopian notion, but it does not apply to content development in precision marketing. In today’s world, simply publishing content […]
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You better mean it when you say, ‘I’m out’
By Lizle Louw, Partner & Amy King, Knowledge Lawyer at Webber Wentzel Reading like Shakespeare’s “The Comedy of Errors”, a recent Labour Court judgment wades through muddied water to reiterate […]
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The Great Resignation sees South African BPO providers stepping in to fill the gap
The Great Resignation has seen more than 4.53 million Americans leave their jobs as at the end of November 2021 according to a JOLTS report. While many factors are driving […]
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Five tips for working smarter as a company
Back in 2007, Michael Hammer, the father of the process-centred organisation, wrote in the Harvard Business Review that, ‘Few executives question the idea that by redesigning business processes – work […]
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Relevance is crucial to success in advertising
With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R 48 […]
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Musa Kalenga appointed as Group CEO for Brave Group
After a successful empowerment transaction that saw an individual agency transform into a communications group with an international footprint, the Brave Group continues to implement its business strategy of being […]
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Backstage is where the party’s at…unless it’s online
By Erki Koldits, CEO and Founder, POPSPOT Everyone who’s ever been to a show — whether it’s by your favourite DJ, band or rapper — has, at some point, harboured […]
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“The Deal” short film official premier set for “Youth Month”
Following its launch in Dublin, Ireland, in March, Paul Modjadji’s film “The Deal” is finally premiering in South Africa on the 14th of June 2022. Staring legendary South African actors […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
