News
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Building trust with the power of PR
By Samantha Hogg-Brandjes, owner and MD of GinjaNinja A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of […]
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Oliver opens door to BrandTech group for SA with new appointment
In-housing agency Oliver is opening the door to the BrandTech group’s world class digital first solutions with the appointment of Peter Babol as its Head of Digital for EMEA in […]
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The future of marketing: factors to consider in a changing marketing landscape
In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
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The future of work: get the balance right in managing complexities of hybrid work
By Sonia Tshabalala, People Director, Sage Africa and Middle East Hybrid working arrangements are set to be a part of the future of work as small and medium businesses (SMBs) […]
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Determination and perseverance make for a strong local blend
What’s the secret to great coffee? Moeletsi Mailula and Pride Radebe believe the origin of the beans, the altitude at which they are grown and the soil that nurtures them […]
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Brand Inc. creates a thumb-stopping social campaign to launch the FIFA 22 Championship on The Toyota Gaming Engine
Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nationwide FIFA 22 tournament, hosted on The Toyota Gaming […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
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Bravado Gaming eyes Middle East, Africa markets as next growth frontier
Premier multi-gaming organisation and lifestyle brand Bravado Gaming has announced its entry into the MEA gaming industry as part of its global expansion strategy aimed at consolidating its regional fanbase […]
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The Racket Club’s no boundary approach pays off
Former experiential agency, Activent has rebranded to The Racket Club, with a through-the-line approach which is paying off. In just a year since inception the new agency has experienced substantial […]
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NBA Africa and KFC Africa announce marketing partnership
NBA Africa and KFC Africa have announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across […]
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Security vs convenience: Why you don’t have to compromise on one to have the other
By Carrie Peter, Managing Director at Impression Signatures and Brent Haumann, Managing Director at Striata Africa For those of a slightly cynical bent, the phrase, “give me convenience or give […]
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Why is localisation critical when entering new markets?
By Andrew Bourne, Regional Manager at Zoho Any organisation that aspires to make its mark in a new region, needs to have a strong localisation strategy that will help them […]






















