News
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The foundations of youth empowerment: Education and employment
The International Youth Foundation (IYF) has developed internationally benchmarked and effective programmes that address youth employability challenges by providing sustainable opportunities for Africa’s youth. Driven by the idea of active […]
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Reality Gaming Group becomes Reality+
Reality+ will open new ways for brands to engage with their fans and unlock new revenue streams using Web 3.0, blockchain, NFT and metaverse technology, in addition to giving those […]
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Want your favourite artists to keep creating authentic content? Support them directly
By Erki Koldits, CEO and co-founder, PopSpot ‘Yeah, they’re great but they were so much better before they sold out.’ Whether it’s a formerly independent musician who’s signed to a […]
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The BRC TAMS panel still in good shape
The Broadcast Research Council of South Africa (BRC) has updated the media and advertising industry on TAMS (TV Audience Measurement Study). Although the Television universe has been affected by Covid-19, […]
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Think Creative Africa brings you a taste of the Soft Life with a new Flying Fish Seltzer campaign
Think Creative Africa was selected to create and implement a new campaign for Flying Fish Seltzer following a competitive three-way pitch facilitated by Filmer.tv. The integrated campaign will be executed […]
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Redstor investing into local talent as it targets exponential growth
Redstor, a category-leading data management and SaaS protection company, has announced that the growth investment it received at the beginning of this year from Bregal Milestone, one of Europe’s leading […]
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Salesforce announces new Customer 360 innovations across commerce and marketing clouds
Salesforce, a global leader in CRM, has introduced new Customer 360 innovations that connect marketing, commerce and service data on one platform so companies can connect, automate and personalise every […]
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BCW’s Twiplomacy reveals World Health Organization as the most influential global organisation on Twitter
The World Health Organisation (WHO) was crowned the most influential UN-recognised body on Twitter in a global 2022 Power Ranking report from BCW’s Twiplomacy. Twiplomacy, the home of #digitaldiplomacy powered […]
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Boomtown taps into NFT “feeding frenzy” to raise awareness and funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT “feeding frenzy” to raise awareness about modern-day slavery and funds for A21, a global organisation working […]
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Global report: 45% of people have not felt true happiness for more than two years
88% of people are looking for new experiences to make them smile and laugh 91% of people prefer brands to be funny 72% would choose a brand that uses humour […]
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It’s time to rethink customer engagement
By David Steyn, Business Manager: Customer Engagement at Decision Inc. Customer engagement (CE) has become a commodity. It’s the definitive metric by which organisations are measured and defines customer loyalty […]
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Light-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an “upside” to look forward to, even […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
