Tag: Through-the-line
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OLC celebrates newly acquired level 1 BBBEE certification
OLC, a leading Through-The-Line agency, is proud to announce its newly acquired Broad-Based Black Economic Empowerment (BBBEE) Level 1 certification. The high-engagement agency’s Level 1 BBBEE status reflects the company’s […]
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ISUZU picks Avatar Agency Group as its Agency of Record in Africa
In a bold move, ISUZU Motors South Africa (IMSAF) appointed Avatar as its Agency of Record (AoR) following a competitive pitch. As ISUZU’s Through-the-Line (TTL) partner, the group agency will […]
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Pffff another BURGER KING® campaign in France
To the question: “Do the French grumble often?” Our foreign friends answer, ‘Yes,’ at a rate of 93%*. What the hell do they know? While it’s true that sometimes we […]
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The Racket Club’s no boundary approach pays off
Former experiential agency, Activent has rebranded to The Racket Club, with a through-the-line approach which is paying off. In just a year since inception the new agency has experienced substantial […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
