Nex Media • IMPLEMENTING DATA-DRIVEN MARKETING
www.
nexmedia
.co.za
Implementing
data-driven marketing
In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed
Pegg Nadler to give two, one-day workshops on Data-Driven Marketing. Pegg hails from New York
and has been a consultant in marketing databases for 17 years. Before that she headed up the
marketing database at the Smithsonian Institute; Phillips Publishing International, and the
Consumer Reports Magazine
. Her global experience is unique, as are her insights into the future
of effective marketing. FNB generously sponsored her trip to SA.
By Lauretta Ngakane
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