www.
nexmedia
.co.za
Nex Media • NOT JUST ANOTHER MILD-MANNERED COMPANY
B
ut when you are planning a campaign and there is the need to reach
thousands or tens of thousands of people simultaneously what do you do?
You have to consider which media offers you the ability to connect with a
huge number of people in a variety of locations at exactly the same time.
Location, socio-economic status, education levels and various other elements
are critical factors. The result is that the medium with the greatest reach is
clearly radio.
So, how do you go about getting your message onto radio? While you may not
want to be bothered with the technical details, you do need to know whether
your message will get through with an acceptable degree of clarity to be
understood and that it will reach the desired audience.
You can select the obvious choices of the big broadcasters but there are potential
hazards associated with this option. The first will be price and the second will be
the level of service you will receive.
The Brand Connection is a focused company which offers a viable and
consummately professional alternative. It has been involved with the
broadcasting sector for many years starting out with Community Radio based
product activations in rural communities across the length and breadth of
South Africa, Botswana, Namibia and Moçambique. Working with local
community radio stations and personalities it has developed not only a
network of knowledgeable and skilled radio-competent people, but also the
technical know-how to ensure strong and stable radio connections.
This know-how and expertise has been developed to the point where The Brand
Connection is now able to offer a full Outside Broadcast service on a larger
scale – extending to international broadcasts if required. The process began two
years ago with the customisation of a dedicated Outside Broadcast (OB) vehicle.
According to Bevan Milne, outside broadcast manager at The Brand Connection,
the company had no first-hand experience in building a vehicle of this nature.
However, with a clear vision of what was required, the build commenced. This
culminated in a different design and layout for the vehicle compared to the
industry norm. ‘Our layout is open and welcoming, there are no unnecessary
wall panels and all the equipment is easily accessible,’ said Bevan
The initial build, which was completed two years ago led to bigger and better
things with a second larger OB vehicle being assembled with all the latest
technology, bells and whistles including self-scanning satellite dish.
Simon Milne, operations manager at The Brand Connection commented, ‘We
realised very quickly that our first vehicle was better than most of the vehicles
that were available in the local market. However, we also knew that we could do
even better and we designed and built our second vehicle along the same lines
but with even more facilities. This is possibly the most advanced OB vehicle in
the country. It is a fully-fledged radio station on wheels. We have run very large
events from this vehicle without any glitches.’
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