Tag: TikTok
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TikTok and Ad Dynamo by Aleph announce strategic cooperation in the South African market
Ad Dynamo is a subsidiary of the Aleph Group, Inc., an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide and TikTok, […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Building brand trust and loyalty in the era of community commerce
By Greg Bailie, Sales Lead, Global Business Solutions at TikTok -Sub Saharan Africa In today’s digital age, brands are constantly seeking new and innovative ways to connect with consumers and […]
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What’s the difference between an influencer and a content creator?
By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]
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Four powerful reasons your business needs more video
By Desireé Gullan, Executive Creative Director and Co-founder of G&G Digital There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and when produced […]
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Salesforce expands social commerce offerings, connecting merchants with TikTok
Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This […]
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Digital marketing year in review: TikTok and Google Performance Max unlock new possibilities
By Natascha Torres, Head of Digital Strategy at +OneX Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital […]
A revamped experience, including both the prestigious IMM Institute Excellence Awards Dinner and an illuminating Machine wins metal at New Gen
Publicis Groupe’s creative solutions agency, Machine, delivered a stellar performance at the 2024 New Generation Social …
Nobel Prize in Literature laureate, Abdulrazak Gurnah, spread a message of hope and solidarity when The ultimate AI assistant joins the Epica Awards jury
The Epica Awards, the only global creative competition judged by journalists, is introducing a new Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to Savanna & Showmax launch Laugh Africa Comedy Boxset
Showmax has launched an exhilarating thirteen-episode series from the Laugh Africa Comedy Festival. The festival, Ignore employee burnout at your peril
Employee burnout is a serious challenge facing companies of all sizes in South Africa. As …
Zoho Corporation, a global technology company, announced the launch of Zoho IoT, a user-friendly and scalable The new frontier in customer experience: Meeting evolving expectations
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab In today’s fast-paced world, Tribeca wins Best Mid-Sized Consultancy at PRISA PRISM Awards
