TikTok and Ad Dynamo by Aleph announce strategic cooperation in the South African market

Ad Dynamo is a subsidiary of the Aleph Group, Inc., an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide and TikTok, the leading destination for short-form mobile video, will embark on a new partnership in South Africa.

In South Africa, Ad Dynamo by Aleph’s global advertising expertise and dedicated local media representation teams combine to deliver brand- and performance-based advertising solutions. As part of the new sales agreement, Ad Dynamo by Aleph will enable medium-sized enterprises in South Africa to authentically engage their consumers while delivering on TikTok’s mission to inspire creativity and bring joy.

‘Medium-sized enterprises play a key role in growing South Africa’s economy.  At Ad Dynamo by Aleph, we are very happy to support, educate and grow enterprises and entrepreneurs through TikTok’s innovative advertising solutions. Thanks to our global cross-border payment and credit underwriting unit, Aleph Payments, we enable businesses to grow across Africa and remove complexities in financial transactions,’ said Stephen Newton, Managing Director of Aleph in Sub-Saharan Africa.

‘Businesses are a critical part of communities – on TikTok and around the globe. Using TikTok’s creative solutions, businesses are able to take new creative approaches to their marketing strategies, expand their audience and achieve business goals. We’re confident that together with Aleph we can enable medium-sized enterprises in their growth objectives,’ said Jochen Bischoff, Head of Global Business Solutions, Africa – TikTok.