Tag: TikTok
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TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community […]
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing […]
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GSMA and TikTok’s vision for digital literacy
The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA’s […]
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Navigating the new era of mobile gaming with TikTok: Strategies for success
TikTok and the National Research Group (NRG) have introduced a whitepaper called “A New Era for Mobile Gaming”. This announcement coincides with unprecedented growth in the South African gaming industry […]
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Embracing TikTok’s disruptive edge: A blueprint for South African brands
By Jochen Bisсhoff, Head of Global Business Solutions, Africa, TikTok As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in […]
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TikTok Ad Awards: South African brands and agencies called on to showcase creative excellence on the platform
In an exciting opportunity for South African creatives, TikTok is proud to announce the launch of the first-ever TikTok Ad Awards in the METAP region. The awards program is designed […]
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TikTok and the African Union Commission forge multi-year partnership for digital safety
In an era where digital connectivity defines daily life, TikTok, a global pioneer in short-form mobile video, is thrilled to unveil a groundbreaking partnership with the African Union Commission’s Women, […]
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X, Threads and cross-pollination across social media for 2024
By Miliswa Sitshwele, head of social media at Flow Communications Social media has been a whirlwind in recent years. We started with poking, not having a Facebook wall, no emojis […]
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Unlocking creative bravery: TikTok’s What’s Next Trend Report reveals key marketing insights for 2024
TikTok introduced its annual What’s Next Trend Report and presented key insights for 2024 that marketers can use to grow their presence on the platform and reach their business goals. […]
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TikTok shares SA Q4 Shopping Season data
South Africa’s festive season is a much-anticipated break from the usual monotony of everyday life. Families and friends gather under the hot summer sun to enjoy meals, social events, travelling, […]
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Five ways brands can seize the advantage of digital communities this festive season
By Greg Bailie, Sales Lead: Global Business Solutions at TikTok – Sub Saharan Africa We’re on the cusp of the biggest retail season of the year and with more than […]
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TikTok and Ad Dynamo by Aleph announce strategic cooperation in the South African market
Ad Dynamo is a subsidiary of the Aleph Group, Inc., an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide and TikTok, […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
