Tag: TikTok
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From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and interactive engagement. As users shift from traditional media to mobile-first […]
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TikTok’s #DiscoverYourself campaign takes users on a journey of creativity and self-discovery
Every search on TikTok, the leading short-form video platform, brings users closer to their true selves, opening doors to new interests and ultimately, unique identities. This journey of self-discovery is […]
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TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community […]
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing […]
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GSMA and TikTok’s vision for digital literacy
The GSMA, a global advocate for mobile operators, has partnered with TikTok, the leading short-form video platform, to enhance digital literacy. This collaboration introduces a TikTok module into the GSMA’s […]
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Navigating the new era of mobile gaming with TikTok: Strategies for success
TikTok and the National Research Group (NRG) have introduced a whitepaper called “A New Era for Mobile Gaming”. This announcement coincides with unprecedented growth in the South African gaming industry […]
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Embracing TikTok’s disruptive edge: A blueprint for South African brands
By Jochen Bisсhoff, Head of Global Business Solutions, Africa, TikTok As digital platforms redefine market dynamics, TikTok emerges not just as a digital phenomenon but as a transformative force in […]
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TikTok Ad Awards: South African brands and agencies called on to showcase creative excellence on the platform
In an exciting opportunity for South African creatives, TikTok is proud to announce the launch of the first-ever TikTok Ad Awards in the METAP region. The awards program is designed […]
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TikTok and the African Union Commission forge multi-year partnership for digital safety
In an era where digital connectivity defines daily life, TikTok, a global pioneer in short-form mobile video, is thrilled to unveil a groundbreaking partnership with the African Union Commission’s Women, […]
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X, Threads and cross-pollination across social media for 2024
By Miliswa Sitshwele, head of social media at Flow Communications Social media has been a whirlwind in recent years. We started with poking, not having a Facebook wall, no emojis […]
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Unlocking creative bravery: TikTok’s What’s Next Trend Report reveals key marketing insights for 2024
TikTok introduced its annual What’s Next Trend Report and presented key insights for 2024 that marketers can use to grow their presence on the platform and reach their business goals. […]
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TikTok shares SA Q4 Shopping Season data
South Africa’s festive season is a much-anticipated break from the usual monotony of everyday life. Families and friends gather under the hot summer sun to enjoy meals, social events, travelling, […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
